Workshop

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OUR WORKSHOPS are designed to advance online innovation in the dealer community and provide take-aways that can be implemented immediately at your dealership.

WORKSHOP CONTENT

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AutoTrader.com's workshops are often derived from real-life success stories and typically includes merchandising tips and techniques to help dealers maximize their online advertising effectiveness. Furthermore, our programs do not promote AutoTrader.com products (unless specifically requested). Instead, we focus on timely industry topics in an effort to foster dealers' overall success.

Our educators are available to deliver these programs at dealer group meetings, local market business meetings, and 20 group meetings, as well as in-dealership educational workshops or webinars.

HOW TO SCHEDULE A WORKSHOP

Dealers may request a workshop through their local AutoTrader.com representative. AutoTrader.com representatives may request a workshop for their market and/or dealership through Ignition.

our topics include but are not limited to:

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360 Degree View of the Customer

This workshop offers insight into how dealerships can engage and respond to online car shoppers when they call, email, or walk in to the dealership. Download Full Program Description > Watch a Quick Video Overview >

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360 Degree View of Online Marketing

This workshop focuses on how to take in-store best practices and move them into the online space. Download Full Program Description > Watch a Quick Video Overview >

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    Webinar

FEATURED VIDEO TUTORIAL

Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.

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    Webinar

FEATURED DOWNLOAD

LATEST RESOURCES

Schedule a Workshop

Dealers may request a workshop through their local Autotrader.com representative.
AutoTrader.com representatives may request a workshop for their market and/or dealership through Ignition.

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