Learning Library

NOV 24
2014
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

White Paper: It's About Time

To better understand the disconnect between customer expectations and the dealership experience, as well as areas of opportunities where dealerships may better align their in-store processes with customer requirements, Autotrader conducted an analysis of four disparate dealerships to document a baseline of dealership processes and cycle time to help identify strategies that can create a competitive advantage.

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tags:  white paper , dealership experience , customer handling , time study , time

SEP 17
2014
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

White Paper: Front-End Fundamentals - 8 Keys to Driving a Sale

In order to better understand what defines operational excellence, Autotrader examined 20,000 dealerships on its website to discover which ones were the highest performers in terms of driving customers to their virtual experience. Using these results, Autotrader commissioned a third party to conduct a qualitative analysis of these dealers. The analysis identified eight fundamental areas of front-end dealership operations leading to a sale.

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tags:  frontend fundamentals , fef , front end fundamentals , white paper

JAN 24
2013
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
Additional
Resources
Resource
White Paper: Digital Audience Analysis
Understand online car shopping behavior and sources of traffic to dealer websites
Resource
White Paper: Have Internet, Will Travel
Research shows online car shoppers travel farther to make a vehicle purchase.

White Paper: The CRM Paradox

Exclusive study reveals disconnect between shopper behavior and CRM data.

Customer relationship management (CRM) automotive system data often depicts a contrary account of car-buying behavior than behavioral research shows. In an attempt to better understand this disparity, an independent market research firm compared proprietary CRM data from select partner companies with post-purchase survey research of 4,700 car buyers.

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tags:  crm , white paper

OCT 19
2012
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

White Paper: Have Internet, Will Travel

68% more car buyers travel 30+ miles when third-party sites were used versus car buyers that didn't use the Internet at all. This white paper reveals how these numbers were derived and their implications for dealers in understanding that Internet-savvy car buyers are willing to travel for their next car.

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tags:  geo distance , distance , travel , internet , influence , shopping behavior , white paper , merchandising , independent , franchise

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FEATURED VIDEO TUTORIAL

Real car buyers tell us about the things they liked and didn't like at the dealership.

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