Welcome to the
Dealer Learning Center
Since 2010, the Autotrader Sourcing program has been conducting an annual survey of consumers who bought vehicles from over 400 franchise and independent dealerships across the U.S. The research provided insights into a variety of important questions about these vehicle “re-purchasers,” including what percentage of them:
- Returned to buy from the same dealership
- Re-purchased the same make
- Re-purchased the same make and model
The survey also provided a glimpse of what drove their shopping decisions. Be sure to check out these additional shopper insights to see how you can better engage today's customers.
The digital audience analysis looks at the online behavior of more than 3 million car shoppers across 1,300 dealers and reveals key insights about the role and influence of third-party sites and search engines during the car shopping process.
Case studies are designed to illustrate how dealers use specific tools, technology and tactics to successfully transform their businesses. This case study examines how Mountain States Toyota has transformed their business and grown market share from 8% to 21.85% by shifting to an all-digital marketing strategy with a focus on Search and third-party site advertising.
To better understand the disconnect between customer expectations and the dealership experience, as well as areas of opportunities where dealerships may better align their in-store processes with customer requirements, Autotrader conducted an analysis of four disparate dealerships to document a baseline of dealership processes and cycle time to help identify strategies that can create a competitive advantage.
In order to better understand what defines operational excellence, Autotrader examined 20,000 dealerships on its website to discover which ones were the highest performers in terms of driving customers to their virtual experience. Using these results, Autotrader commissioned a third party to conduct a qualitative analysis of these dealers. The analysis identified eight fundamental areas of front-end dealership operations leading to a sale.