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Dealer Learning Center
White Paper: The Best of Both Worlds - Integrating Online & Offline Processes Is Key to Dealership Longevity
Consumers who are used to online convenience are becoming more dissatisfied with the sheer amount of time it can take to complete offline sales process activities at the dealership. Download the white paper to learn about a potential solution to this dilemma: a sales process that integrates online and offline activities.
Also check out Dealertrack’s Digital Retailing Difference eBook and discover how innovations in Digital Retailing can be applied to drive a successful, streamlined online to in-store strategy.
By meeting consumer demand for a transparent and convenient online vehicle shopping experience, digital retailing tools helped Lion Country Kia increase deals and gross profit, all while retaining complete control over pricing and merchandising. Download the case study to learn more.
Since 2010, the Autotrader Sourcing program has been conducting an annual survey of consumers who bought vehicles from over 400 franchise and independent dealerships across the U.S. The research provided insights into a variety of important questions about these vehicle “re-purchasers,” including what percentage of them:
- Returned to buy from the same dealership
- Re-purchased the same make
- Re-purchased the same make and model
The survey also provided a glimpse of what drove their shopping decisions. Be sure to check out these additional shopper insights to see how you can better engage today's customers.
The digital audience analysis looks at the online behavior of more than 3 million car shoppers across 1,300 dealers and reveals key insights about the role and influence of third-party sites and search engines during the car shopping process.
Case studies are designed to illustrate how dealers use specific tools, technology and tactics to successfully transform their businesses. This case study examines how Mountain States Toyota has transformed their business and grown market share from 8% to 21.85% by shifting to an all-digital marketing strategy with a focus on Search and third-party site advertising.