Learning Library

JUN 3
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Case Study: Dealer Uses Trade-In Tool to Maximize Inventory Acquisition & Improve Customer Handling

Case studies are designed to illustrate how dealers use specific tools, technology and tactics to successfully transform their businesses. Download this case study to see how an Independent dealer has used Kelley Blue BookSM Instant Cash Offer to not only optimize vehicle selection and acquisition, but also help deliver the end-to-end experience that today’s consumers expect.

Visit Kelley Blue Book Dealer Solutions to learn more about how Instant Cash Offer can benefit your dealership.

Download Case Study Now

tags:  case study , kelley blue book , instant cash offer , trade in , inventory

MAY 25
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

White Paper: The Best of Both Worlds - Integrating Online & Offline Processes Is Key to Dealership Longevity

Consumers who are used to online convenience are becoming more dissatisfied with the sheer amount of time it can take to complete offline sales process activities at the dealership. Download the white paper to learn about a potential solution to this dilemma: a sales process that integrates online and offline activities.

Also check out Dealertrack’s Digital Retailing Difference eBook and discover how innovations in Digital Retailing can be applied to drive a successful, streamlined online to in-store strategy.

 

Download White Paper PDF Now

tags:  process , speed , csi , best practices , experience , time , fi , streamline , integration , online offline

MAY 11
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

Case Study: Dealership Increases Deals and Gross Profits with a Complete Digital Retailing Workflow

By meeting consumer demand for a transparent and convenient online vehicle shopping experience, digital retailing tools helped Lion Country Kia increase deals and gross profit, all while retaining complete control over pricing and merchandising. Download the case study to learn more.

Download Case Study Now

tags:  case study , digital retailing , dealertrack

FEB 17
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

White Paper: What Drives Shopping Choices for Vehicle Re-Purchasers?

Since 2010, the Autotrader Sourcing program has been conducting an annual survey of consumers who bought vehicles from over 400 franchise and independent dealerships across the U.S. The research provided insights into a variety of important questions about these vehicle “re-purchasers,” including what percentage of them:

  • Returned to buy from the same dealership
  • Re-purchased the same make
  • Re-purchased the same make and model

The survey also provided a glimpse of what drove their shopping decisions. Be sure to check out these additional shopper insights to see how you can better engage today's customers.

Download White Paper Now

tags:  repurchaser , shopping behavior , dealership experience , white paper , independent

OCT 31
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Digital Audience Analysis Webinar
Understanding online car shopping behavior & sources of traffic to dealer websites.

White Paper: Digital Audience Analysis

The digital audience analysis looks at the online behavior of more than 3 million car shoppers across 1,300 dealers and reveals key insights about the role and influence of third-party sites and search engines during the car shopping process.

Download White Paper Now

tags:  digital audience analysis , thirdparty sites , car shopping behavior , traffic source , white paper , independent , franchise

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FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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