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Case Study: Small Independent Dealer Uses Third-Party Sites To Level The Playing Field & Sell Cars His Way
Case studies from Autotrader and Kelley Blue Book are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at a small independent dealer’s digital marketing strategy with Autotrader and Kelley Blue Book and how it supports the dealer’s operations — specifically by providing access and exposure to highly qualified, in-market car buyers.
White Paper: Turn to Earn - Speeding the Wholesale-to-Retail Process Is Critical to Growing Market Share & Operational Profitability
Since 2009, the gap between list price and transaction price has steadily declined. To overcome this profit margin compression, dealers must increase overall operational profitability by: reducing overhead, freeing dealership resources to focus on profit centers, and selling more vehicles at a faster rate rather than maximizing gross per unit.
Download the white paper to learn how infusing speed and efficiency into the wholesale-to-retail process is a particularly effective and increasingly necessary way that progressive dealerships can meet these goals.
Also check out vAuto’s Dealer Resources site to learn more about wholesale vehicle sourcing, inventory management and more.
Case Study: Dealer Captures More Buyers and Provides a Satisfying Shopping Experience with Digital Retailing
O’Neill Honda implemented a digital retailing solution powered by MakeMyDeal in March 2015. Features including self-penciling and one-on-one digital conversations with a Deal Manager offered a non-invasive yet deeply engaging way to work towards a complete deal online with potential shoppers.
The results? More deals, satisfied customers and a way for O’Neill Honda to differentiate itself from its competition. Download the case study to read the full story.
Case Study: Dealership Looks to Digital Retailing to Bridge the Gap Between the Internet and its Showroom
Team Nissan was seeking opportunities to create one-stop shopping for its customers and a seamless transition from online to in-store. Download the case study to read how Team Nissan, thanks to digital retailing tools, met shoppers’ demand for a transparent, convenient, and fast shopping experience while increasing customer satisfaction and gross profit.
Case studies are designed to illustrate how dealers use specific tools, technology and tactics to successfully transform their businesses. Download this case study to see how an Independent dealer has used Kelley Blue BookSM Instant Cash Offer to not only optimize vehicle selection and acquisition, but also help deliver the end-to-end experience that today’s consumers expect.
Visit Kelley Blue Book Dealer Solutions to learn more about how Instant Cash Offer can benefit your dealership.