Welcome to the
Dealer Learning Center
Welcome to the Learning Library
Looking for video tutorials, information and insights about online marketing, upcoming webinars or best practices? Find the resources you're looking for right here.
Taking Advantage of Affordable Luxury
OEM offerings, prices and incentives are blurring the line between luxury and non-luxury vehicles. Luxury brands are introducing lower-price models to drive higher volumes, while non-luxury brands are implementing higher trim levels to target luxury buyers. Download this information sheet to learn more about how coordinating marketing efforts with OEM offerings can help dealerships take advantage of this trend, especially since lease volume is largest among the Luxury sub-segments of the Car and SUV/CUV segments.