Learning Library

Welcome to the Learning Library

Looking for video tutorials, information and insights about online marketing, upcoming webinars or best practices? Find the resources you're looking for right here.

JUL 14
2017
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
How the Best Dealers Stay Top-of-Mind
Using loyalty programs to boost customer retention

How Best-in-Class Dealers Are Making More Customer Connections

The CRM is a relatively recent addition to the automotive dealership, but it’s already revolutionized the way dealers connect with their customers. Every logged customer record, every report and every process gives dealers more information about their customers. And more information means a better chance to close the sale, along with better odds of customer retention.

But many dealers still struggle to use their CRM effectively. Some may have a good grasp of the basics, but in today’s industry, the basics aren’t enough to secure a competitive advantage. To get ahead, dealers must take advantage of more advanced CRM features and be committed to following effective, optimized processes.

A recent dealer survey conducted by a training and consulting firm evaluated the current state of CRM usage in the automotive industry. The survey examined both the industry’s average CRM usage and that of best-in-class dealers. Looking at the data, the results are clear: Most dealers’ CRM usage is in need of improvement. In fact, the automotive industry’s overall CRM performance at just 2 out of 5.

This white paper will provide key benchmarks that your dealership can use to evaluate your CRM usage across several key categories — along with concrete steps you can take to improve your performance and make better customer connections.

Download White Paper Now

Additional Resources:

How the Best Dealers Stay Top-of-Mind
Using loyalty programs to boost customer retention

tags:  crm , vin solutions , white paper

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED VIDEO TUTORIAL

Real CPO owners tell us why they purchased a certified vehicle

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

LATEST RESOURCES

Explore The Dealer Learning Center