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Looking for video tutorials, information and insights about online marketing, upcoming webinars or best practices? Find the resources you're looking for right here.

JUN 28
2016
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    Shopper Insights
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Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story
Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.
Resource
The Dealership Experience: Car Buyers Value Transparency
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.
Resource
The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information
Real car buyers talk to us about how they rely on salespeople during the purchase process.
Resource
How Do Car Buyers Define a Bad Dealership Experience?
Real car buyers tell us what they consider to be a bad experience with the dealership.

Car Buyers Have Mixed Feelings about Their Dealership Experiences


Real car buyers tell us about the things they liked and didn't like at the dealership.

Additional Resources:

The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story
Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.
The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.
The Dealership Experience: Car Buyers Value Transparency
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.
The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information
Real car buyers talk to us about how they rely on salespeople during the purchase process.
How Do Car Buyers Define a Bad Dealership Experience?
Real car buyers tell us what they consider to be a bad experience with the dealership.

tags:  customer handling , video , dealership experience , car buyers , howard polirer

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FEATURED VIDEO TUTORIAL

Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.

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