Learning Library

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Looking for video tutorials, information and insights about online marketing, upcoming webinars or best practices? Find the resources you're looking for right here.

MAR 31
2015
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    Shopper Insights
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    Digital Retailing

Car Buyer of the Future Study

Autotrader’s Car Buyer of the Future Study looked at the current shopping, buying and ownership process and asked more than 4,000 consumers about their ideal process. The study was a multi-stage approach with both qualitative and quantitative research. The study identified key areas where consumer demand is influencing rapid change, as well as important insights about how improvements in the car-buying process can benefit the industry.

Get more in-depth demographic analysis and hear from car buyers who participated in this groundbreaking study in the special Car Buyer of the Future section. 

Download the Research Brochure Now

tags:  car buyer of the future , cbotf , research , insights

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FEATURED VIDEO TUTORIAL

Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.

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FEATURED DOWNLOAD

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