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JAN 29
2017
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2017 Cox Automotive Insights Handbook

Cox Automotive provides the broadest, deepest, most complete view of the entire automotive ecosystem through our unique ability to integrate insights from our wholesale, financial, media and fixed operations brands. Every aspect of the industry is changing — from how cars are designed, produced and built, to how they are moving through the ecosystem — and it’s being driven by the connected consumer. The 2017 Insights Handbook identifies eight key markers that define where the retail automotive industry is today and where it needs to go in the future. These insights should help dealers, OEMs and lenders understand what they need to do to build a connected, holistic platform that will break down the barriers between their organizations and consumers.

Download the handbook and learn how to improve process efficiency, increase revenue, spur innovation, enhance the customer experience and build brand loyalty.

Download Handbook Now

tags:  handbook , insights , shopping behavior , efficiency , innovation , customer experience , brand loyalty

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FEATURED VIDEO TUTORIAL

Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.

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FEATURED DOWNLOAD

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