Learning Library

MAY 27
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story
Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.
Resource
The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information
Real car buyers talk to us about how they rely on salespeople during the purchase process.

The Dealership Experience: Car Buyers Value Transparency

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

WatchWatch Video

tags:  dealership experience , video , customer handling , transparency

MAY 26
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story
Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.
Resource
The Dealership Experience: Car Buyers Value Transparency
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information

Real car buyers talk to us about how they rely on salespeople during the purchase process.

WatchWatch Video

tags:  dealership experience , video , customer handling

JAN 28
2013
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
White Paper: Have Internet, Will Travel
Research shows online car shoppers travel farther to make a vehicle purchase.

"Have Internet, Will Travel" Geo-Distance Study Webinar

Research shows online car shoppers travel farther to make vehicle purchase.

WatchWatch Video

tags:  geo distance , distance , travel , internet , influence , car buying behavior , white paper , merchandising

DEC 20
2012
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Digital Audience Analysis Webinar

Understanding online car shopping behavior & sources of traffic to dealer websites.

WatchWatch Video

tags:  digital audience analysis , third party sites , car shopping behavior , traffic source , white paper , independent , franchise

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers tell us why they chose the dealership they purchased from.

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

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