Learning Library

JUN 29
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story
Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.
Resource
Why Car Buyers Choose You
Real car buyers tell us why they chose the dealership they purchased from.

Customer Handling Can Make or Break a Deal - Dionne's Story

Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.

WatchWatch Video

tags:  video , shopper insights , dealership experience

JUN 28
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story
Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.
Resource
The Dealership Experience: Car Buyers Value Transparency
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.
Resource
The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information
Real car buyers talk to us about how they rely on salespeople during the purchase process.
Resource
How Do Car Buyers Define a Bad Dealership Experience?
Real car buyers tell us what they consider to be a bad experience with the dealership.

Car Buyers Have Mixed Feelings about Their Dealership Experiences

Real car buyers tell us about the things they liked and didn't like at the dealership.

WatchWatch Video

tags:  customer handling , video , dealership experience , car buyers , howard polirer

JUN 28
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story
Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.
Resource
The Dealership Experience: Car Buyers Value Transparency
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.
Resource
The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information
Real car buyers talk to us about how they rely on salespeople during the purchase process.

How Do Car Buyers Define a Bad Dealership Experience?

Real car buyers tell us what they consider to be a bad experience with the dealership.

WatchWatch Video

tags:  customer handling , video , dealership experience , car buyers , howard polirer

MAY 29
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.
Resource
The Dealership Experience: Car Buyers Value Transparency
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.
Resource
The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information
Real car buyers talk to us about how they rely on salespeople during the purchase process.

The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story

Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.

WatchWatch Video

MAY 28
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
The Dealership Experience: Car Buyers Value Transparency
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.
Resource
The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information
Real car buyers talk to us about how they rely on salespeople during the purchase process.

The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story

Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.

WatchWatch Video

tags:  dealership experience , video , customer handling , transparency

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FEATURED VIDEO TUTORIAL

Real car buyers tell us why they chose the dealership they purchased from.

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