Learning Library

NOV 11
2016
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    Shopper Insights
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    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Join the Industry's Most Progressive Thought Leaders for a Clear-Eye View of the Future of Automotive Retailing

Learn more about the Interactive Dealer Summit and how you can be part of this important event.

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tags:  ids , interactive dealer summit , event

OCT 27
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
2014 Autotrader CPO Study "3-in-1" Infographic
Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.
Resource
CPO Provides Peace of Mind
Real CPO owners tell us why they purchased a certified vehicle

CPO Is a Gateway to New Cars

Real CPO car owner, Josh K., tells us how his Certified vehicle purchase was an introduction to the brand

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tags:  video , shopper insights , cpo , certified

OCT 27
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
2014 Autotrader CPO Study "3-in-1" Infographic
Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.

CPO Provides Peace of Mind

Real CPO owners tell us why they purchased a certified vehicle

WatchWatch Video

tags:  video , shopper insights , cpo

JUL 1
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story
Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.
Resource
The Dealership Experience: Car Buyers Value Transparency
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.
Resource
Car Buyers Have Mixed Feelings about Their Dealership Experiences
Real car buyers tell us about the things they liked and didn't like at the dealership.
Resource
How Do Car Buyers Define a Bad Dealership Experience?
Real car buyers tell us what they consider to be a bad experience with the dealership.

Qualities & Amenities that Enhance the Dealership Experience

Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.

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tags:  customer handling , video , dealership experience , car buyers , howard polirer , amenities

JUN 30
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.
Resource
The Dealership Experience: Car Buyers Value Transparency
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.
Resource
Qualities & Amenities that Enhance the Dealership Experience
Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.
Resource
How Do Car Buyers Define a Bad Dealership Experience?
Real car buyers tell us what they consider to be a bad experience with the dealership.

Why Car Buyers Choose You

Real car buyers tell us why they chose the dealership they purchased from.

WatchWatch Video

tags:  customer handling , video , dealership experience , car buyers , howard polirer

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FEATURED VIDEO TUTORIAL

Real car buyers tell us about the things they liked and didn't like at the dealership.

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