Tag Results

Tag
Tag Term:white paper
FEB 17
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

White Paper: What Drives Shopping Choices for Vehicle Re-Purchasers?

Since 2010, the Autotrader Sourcing program has been conducting an annual survey of consumers who bought vehicles from over 400 franchise and independent dealerships across the U.S. The research provided insights into a variety of important questions about these vehicle “re-purchasers,” including what percentage of them:

  • Returned to buy from the same dealership
  • Re-purchased the same make
  • Re-purchased the same make and model

The survey also provided a glimpse of what drove their shopping decisions. Be sure to check out these additional shopper insights to see how you can better engage today's customers.

Download White Paper Now

tags:  repurchaser , shopping behavior , dealership experience , white paper , independent

OCT 31
2015
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Digital Audience Analysis Webinar
Understanding online car shopping behavior & sources of traffic to dealer websites.

White Paper: Digital Audience Analysis

The digital audience analysis looks at the online behavior of more than 3 million car shoppers across 1,300 dealers and reveals key insights about the role and influence of third-party sites and search engines during the car shopping process.

Download White Paper Now

tags:  digital audience analysis , thirdparty sites , car shopping behavior , traffic source , white paper , independent , franchise

NOV 24
2014
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

White Paper: It's About Time

To better understand the disconnect between customer expectations and the dealership experience, as well as areas of opportunities where dealerships may better align their in-store processes with customer requirements, Autotrader conducted an analysis of four disparate dealerships to document a baseline of dealership processes and cycle time to help identify strategies that can create a competitive advantage.

Download White Paper Now

tags:  white paper , dealership experience , customer handling , time study , time

SEP 17
2014
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

White Paper: Front-End Fundamentals - 8 Keys to Driving a Sale

In order to better understand what defines operational excellence, Autotrader examined 20,000 dealerships on its website to discover which ones were the highest performers in terms of driving customers to their virtual experience. Using these results, Autotrader commissioned a third party to conduct a qualitative analysis of these dealers. The analysis identified eight fundamental areas of front-end dealership operations leading to a sale.

Download White Paper Now

tags:  frontend fundamentals , fef , front end fundamentals , white paper

JAN 28
2013
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
White Paper: Have Internet, Will Travel
Research shows online car shoppers travel farther to make a vehicle purchase.

"Have Internet, Will Travel" Geo-Distance Study Webinar

Research shows online car shoppers travel farther to make vehicle purchase.

WatchWatch Video

tags:  geo distance , distance , travel , internet , influence , car buying behavior , white paper , merchandising

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

LATEST RESOURCES

Explore The Dealer Learning Center