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Tag Term:video
JAN 12
2016
  •  
    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies

Seeing Is Believing: What Car Shoppers Want from Online Videos

The 2015 Autotrader Consumer Video Research Study found that 65% of consumers consider vehicle videos to be an important part of their car-shopping process.

Download this information sheet to learn what types of video content shoppers find most helpful, and the ideal video length.

downloadDownload PDF Now

MAY 20
2015
  •  
    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
Video: Your Customers Are Watching
Video continues to increase in popularity among online shoppers. Learn how you can leverage this effective merchandising tool.

Telling Your Value Story with Video

Learn practical tips for creating engaging videos that influence shoppers and where to post them online.

Read More >

NOV 16
2014
  •  
    Best Practices
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    Digital Marketing
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    Market Reports
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    Research
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    Search & Social
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    Shopper Insights
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    Video
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    White Papers & Case Studies
Additional
Resources
Resource
2014 Autotrader CPO Study "3-in-1" Infographic
Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.
Resource
CPO Provides Peace of Mind
Real CPO owners tell us why they purchased a certified vehicle

CPO Is a Gateway to New Cars

Real CPO car owner, Josh K., tells us how his Certified vehicle purchase was an introduction to the brand

WatchWatch Video

NOV 16
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
2014 Autotrader CPO Study "3-in-1" Infographic
Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.

CPO Provides Peace of Mind

Real CPO owners tell us why they purchased a certified vehicle

WatchWatch Video

tags:  video , shopper insights , cpo

JUL 1
2014
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies
Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story
Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.
Resource
The Dealership Experience: Car Buyers Value Transparency
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.
Resource
Car Buyers Have Mixed Feelings about Their Dealership Experiences
Real car buyers tell us about the things they liked and didn't like at the dealership.
Resource
How Do Car Buyers Define a Bad Dealership Experience?
Real car buyers tell us what they consider to be a bad experience with the dealership.

Qualities & Amenities that Enhance the Dealership Experience

Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.

WatchWatch Video

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    Video
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    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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    Video
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    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

2015 Digital F&I Experience Study
Dealers that offer a digital F&I experience benefit from higher repeat and referral business as well as improved customer satsisfaction

LATEST RESOURCES

Feb
2016
4

Kelley Blue Book Names 16 Best Family Cars Of 2016
KBB.com editors conduct extensive real-world tests, ... read more.

Feb
2016
2

Experts from Cox Automotive™ Brands to Speak at CBT Automotive Conference and Expo
Speakers representing Cox Automotive and its brands ... read more.

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