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Tag Term:tips
JAN 20
2017
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    Shopper Insights
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    Research & Market Reports
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    Digital Retailing

Telling Your Value Story with Custom Comments

Learn valuable writing tips for creating custom comments that influence car shoppers' decision-making process.

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tags:  marketing , online merchandising , tips , copy , copywriting , comments , independent , franchise

JAN 12
2016
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    Shopper Insights
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing

Seeing Is Believing: What Car Shoppers Want from Online Videos

The 2015 Cox Automotive Consumer Video Research Study found that 65% of consumers consider vehicle videos to be an important part of their car-shopping process.

Download this information sheet to learn what types of video content shoppers find most helpful, and the ideal video length.

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tags:  online merchandising , tips , video , research , independent

JUN 14
2011
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Online Strategies for Influencing Car Shoppers

Economic changes have caused a shift in consumer shopping behavior. Learn about the new automotive shopper and how to use the Internet to impact consumers' decision-making process.

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tags:  shopping behavior , influence , economy , merchandising , tips , online reputation management , blogs

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Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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