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Tag Term:social
FEB 27
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    Digital Retailing

Why Online Sentiment Should Have an Impact on Your Digital Strategy

Today, customer sentiment is measurable online. This presents dealerships with both challenges and opportunities to influence

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tags:  online reviews , sentiment , star rating , forum , digital strategy , social

FEB 17
2012
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
Additional
Resources
Resource
Social Networking Readiness Test
Thinking about going social? Use these checklists to determine whether the time is right.

How to Know If You Need a Social Media Manager

Learn about the qualities to look for in a social media manager.

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tags:  social , social networking , social media , facebook , twitter , reputation management

JUN 14
2011
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Polk View: The Role of the Internet in the New and Used Vehicle Purchase Process

This special report from R.L. Polk & Co. examines how the Internet influences the purchase decisions of New and Used car buyers.

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tags:  research , polk , influence , search , sem , seo , social , facebook , walkin , used car , new car

FEB 3
2011
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    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

2011 Automotive Buyer Influence Study: Sources that Influence Purchase

Learn what sources influence car buyers to visit dealerships, how and where they are spending time during the shopping process, and more.

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tags:  research , polk , influence , search , sem , seo , social , facebook , walkin , merchandising

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FEATURED VIDEO TUTORIAL

Real car buyers tell us what they consider to be a bad experience with the dealership.

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