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Tag Term:research
APR 20
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing

Next on the Horizon: Gen Z

Meet Gen Z. Cautious spenders. Practical consumers. Substantial spending power

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tags:  generation z , gen z , influence , shopping behavior , independent , used cars , new cars , dealership experience , research , demographic

MAR 23
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Maintenance & Repair Study

According to a new study, dealerships are leaving money on the table when it comes to maintenance and repair services. In fact, only 30% of total service visits occur at a dealership. The reasons why dealerships are not capturing more of this $99 billion market fall into five main categories:  1) Value Perception, 2) Awareness, 3) Customer Experience, 4) Warranty/Service Contract Expiration, and 5) Location/Convenience.

Download the Maintenance & Repair Study PDF to find out what you can do to take better advantage of potentially lucrative service opportunities. Also check out Spectrum, the industry’s first cloud-based system that helps dealerships create an outstanding service and ownership experience designed to turn one-time customers into repeat buyers.

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tags:  maintenance repair study , maintenance , repair , study , service , used cars , new cars , mars , fixed ops , dealership experience , research , demographic , influence , warranty , extended service agreement

MAR 23
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
MAR 16
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

What You Need To Know About Gen Z and Why It Matters

Today’s 16-year-olds — part of Generation Z — are 80 million strong and influence $200 billion in annual spending power on parental or household purchases. By 2020, their purchasing power will equal the GDP of some small countries. However, they’re by nature more cautious spenders, less likely to be influenced by prestige and more likely to be influenced by safety and practicality peppered with technology. Learn what’s most likely to influence these future car-buyers…

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tags:  generation z , gen z , influence , shopping behavior , independent , used cars , new cars , dealership experience , research , demographic

JAN 12
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

Seeing Is Believing: What Car Shoppers Want from Online Videos

The 2015 Cox Automotive Consumer Video Research Study found that 65% of consumers consider vehicle videos to be an important part of their car-shopping process.

Download this information sheet to learn what types of video content shoppers find most helpful, and the ideal video length.

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tags:  online merchandising , tips , video , research , independent

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