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Tag Term:online merchandising
MAY 19
2017
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    Shopper Insights
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    Digital Retailing

Consumer Perceptions of Digital Retailing

We asked consumers about the digital experience as it pertains to the automotive shopping/buying experience and found that a majority would have more positive impressions of a dealer if they offered digital negotiation or financing options. Consumers also said they would be more likely to shop for a vehicle further from home if they knew a dealer offered a digital buying process. Download this brochure to learn more about how dealers can best take advantage of digital retailing opportunities.

If you want to learn how to start and make deals with a complete online to in-store deal-making workflow, please visit dealer.com. 

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tags:  digital retailing , shopping behavior , online merchandising , negotiation , fi

MAY 8
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing

Every Picture Sells a Story

The Power of Pictures Study looks at how online images can motivate a car buyer to seek out more information and what images are most important to them when they’re researching and shopping online. Download the PDF to learn more.

 

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tags:  photos , new cars , used cars , marketing , online merchandising , independent , franchise

MAY 1
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Why Flexible Inventory Pricing Displays Should Matter for Your Website Provider

Inventory pricing, and how your website displays it to the shopping public, is an important part of your sales strategy

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tags:  pricing , online merchandising

JAN 31
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
Additional
Resources
Resource
Seeing Is Believing: What Car Shoppers Want from Online Videos
The 2015 Autotrader Consumer Video Research Study finds that 65% percent of car shoppers consider vehicle videos to be an important part of their car-shopping process, plus other insights from our recent study..

Telling Your Value Story with Video

Learn practical tips for creating engaging videos that influence shoppers and where to post them online.

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tags:  marketing , online merchandising , franchise , independent , video , panandscan , distribution , youtube

JAN 30
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
  •  
    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

Telling Your Value Story Through Photos

Learn how to take great photos that motivate customers to stop, look, and ultimately buy your vehicles.

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tags:  marketing , online merchandising , photos , independent , franchise

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