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Tag Term:online merchandising
JAN 31
2017
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    Digital Retailing
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Seeing Is Believing: What Car Shoppers Want from Online Videos
The 2015 Autotrader Consumer Video Research Study finds that 65% percent of car shoppers consider vehicle videos to be an important part of their car-shopping process, plus other insights from our recent study..

Telling Your Value Story with Video

Learn practical tips for creating engaging videos that influence shoppers and where to post them online.

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tags:  marketing , online merchandising , franchise , independent , video , panandscan , distribution , youtube

JAN 30
2017
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    Shopper Insights
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    Digital Retailing

Telling Your Value Story Through Photos

Learn how to take great photos that motivate customers to stop, look, and ultimately buy your vehicles.

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tags:  marketing , online merchandising , photos , independent , franchise

JAN 20
2017
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    Digital Retailing

Telling Your Value Story with Custom Comments

Learn valuable writing tips for creating custom comments that influence car shoppers' decision-making process.

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tags:  marketing , online merchandising , tips , copy , copywriting , comments , independent , franchise

JUL 31
2016
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    Shopper Insights
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    Digital Retailing

The Digital Retailing Difference

With the proliferation of mobile and eCommerce, online shopping has become the primary method for researching and purchasing a growing array of products. This trend continues to reshape automotive retail and fuel consumer desire for greater efficiency and consistency between online and showroom environments.

Fortunately, emerging technologies now make it possible to meet these changing expectations and provide a digital retailing experience in which consumers can initiate deals and deepen their level of dealership engagement prior to setting foot in the store. Download the PDF to discover how these innovations can be applied to drive a successful, streamlined online to in-store strategy. Also, check out these leading insights that will help you integrate digital retailing into your sales strategy.

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tags:  digital retailing , shopping behavior , online merchandising , independent

MAR 28
2016
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FEATURED VIDEO TUTORIAL

Real car buyers tell us why they chose the dealership they purchased from.

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