Tag Results

Tag
Tag Term:merchandising
NOV 29
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

White Paper: Turn to Earn - Speeding the Wholesale-to-Retail Process Is Critical to Growing Market Share & Operational Profitability

Since 2009, the gap between list price and transaction price has steadily declined. To overcome this profit margin compression, dealers must increase overall operational profitability by: reducing overhead, freeing dealership resources to focus on profit centers, and selling more vehicles at a faster rate rather than maximizing gross per unit.

Download the white paper to learn how infusing speed and efficiency into the wholesale-to-retail process is a particularly effective and increasingly necessary way that progressive dealerships can meet these goals.  

Also check out vAuto’s Dealer Resources site to learn more about wholesale vehicle sourcing, inventory management and more.

Download White Paper PDF Now

tags:  wholesale , retail , auction , acquisition , inventory , floor planning , transportation , merchandising , reconditioning , inspection

FEB 11
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

How to Market New Cars Online

New car marketing is every bit as important as used car marketing because, from a shopper's perspective, they don't distinguish much between new and used vehicles. They're simply looking for what they believe to be the best value.

This handbook provides step-by-step guidelines on how to merchandise your New Cars in your online inventory listings. These tactics hold true on third-party sites, your dealership website and anywhere else you have your inventory listed online. Also check out these comprehensive digital marketing solutions that can help you build your brand and convert online traffic to in-store traffic.

Download Handbook Now

tags:  new car , new car handbook , online marketing , new car best practices , merchandising

SEP 2
2015
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
New Platforms to Influence Car Shoppers Handbook
This popular handbook has been updated with new information for the ever-changing landscape of digital platforms.
Resource
Online Marketing Handbook
A marketing guide that covers the basics of online marketing

How to Use the Internet to Level the Playing Field Between You and Your Competition

Straightforward steps to get the same results online as the "Big Guys."

Read More >

tags:  independent , tactics , best practices , merchandising

JUL 15
2015
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
How to Market New Cars Online
This helpful handbook shows you how to successfully merchandise New Cars online

Merchandising New Cars: Is It Worth It?

Data shows that custom photos and comments pays off.

Read More >

tags:  merchandising , new cars

JUL 5
2015
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Online Strategies for Influencing Car Shoppers
Economic changes have caused a shift in consumer shopping behavior. Learn about the new automotive shopper and how to use the Internet to impact consumers' decision-making process.
Resource
Telling Your Value Story Through Photos
Learn how to take great photos that motivate customers to stop, look, and ultimately buy your vehicles.
Resource
Telling Your Value Story with Custom Comments
Learn valuable writing tips for creating custom comments that influence car shoppers' decision-making process.
Resource
Telling Your Value Story with Video
Learn practical tips for creating engaging videos that influence shoppers and where to post them online.
Resource
How to Use the Internet to Level the Playing Field Between You and Your Competition
Straightforward steps to get the same results online as the "Big Guys."

Research Shows How Strong Merchandising with Used Cars Give You an Edge

Regardless of whether you're a franchise or an independent dealer, you can set yourself apart from your competition, and drive influence and preference with strong merchandising. Take a look at the numbers.

Download Infographic Now

tags:  merchandising , used cars , infographics , used car merchandising

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

LATEST RESOURCES

Explore The Dealer Learning Center