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Dealer Learning Center
White Paper: Turn to Earn - Speeding the Wholesale-to-Retail Process Is Critical to Growing Market Share & Operational Profitability
Since 2009, the gap between list price and transaction price has steadily declined. To overcome this profit margin compression, dealers must increase overall operational profitability by: reducing overhead, freeing dealership resources to focus on profit centers, and selling more vehicles at a faster rate rather than maximizing gross per unit.
Download the white paper to learn how infusing speed and efficiency into the wholesale-to-retail process is a particularly effective and increasingly necessary way that progressive dealerships can meet these goals.
Also check out vAuto’s Dealer Resources site to learn more about wholesale vehicle sourcing, inventory management and more.
New car marketing is every bit as important as used car marketing because, from a shopper's perspective, they don't distinguish much between new and used vehicles. They're simply looking for what they believe to be the best value.
This handbook provides step-by-step guidelines on how to merchandise your New Cars in your online inventory listings. These tactics hold true on third-party sites, your dealership website and anywhere else you have your inventory listed online. Also check out these comprehensive digital marketing solutions that can help you build your brand and convert online traffic to in-store traffic.
Straightforward steps to get the same results online as the "Big Guys."
Regardless of whether you're a franchise or an independent dealer, you can set yourself apart from your competition, and drive influence and preference with strong merchandising. Take a look at the numbers.