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Tag Term:luxury
MAR 17
2017
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3 Ways Luxury Dealers Can Sell Slow-Moving Inventory

How can you stay profitable if you’re stuck with inventory your market won’t buy? Automakers are working to solve

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tags:  luxury , cpo , oem , incentives

OCT 27
2016
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Taking Advantage of Affordable Luxury

OEM offerings, prices and incentives are blurring the line between luxury and non-luxury vehicles. Luxury brands are introducing lower-price models to drive higher volumes, while non-luxury brands are implementing higher trim levels to target luxury buyers. Download this information sheet to learn more about how coordinating marketing efforts with OEM offerings can help dealerships take advantage of this trend, especially since lease volume is largest among the Luxury sub-segments of the Car and SUV/CUV segments. 

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tags:  luxury , entry level , pricing , lease , leasing

FEB 8
2012
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Additional
Resources
Resource
How to Market New Cars Online
This helpful handbook shows you how to successfully merchandise New Cars online

2012 New Luxury Vehicle Loyalty Study: Who Stays, Who Goes, and Why?

This research study, conducted by Polk on behalf of Autotrader, examines what motivates high customer loyalty among luxury brands and the reasons luxury buyers defect to other luxury brands.

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tags:  polk , luxury vehicle , brand loyalty , luxury

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