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How can you stay profitable if you’re stuck with inventory your market won’t buy? Automakers are working to solve
OEM offerings, prices and incentives are blurring the line between luxury and non-luxury vehicles. Luxury brands are introducing lower-price models to drive higher volumes, while non-luxury brands are implementing higher trim levels to target luxury buyers. Download this information sheet to learn more about how coordinating marketing efforts with OEM offerings can help dealerships take advantage of this trend, especially since lease volume is largest among the Luxury sub-segments of the Car and SUV/CUV segments.
This research study, conducted by Polk on behalf of Autotrader, examines what motivates high customer loyalty among luxury brands and the reasons luxury buyers defect to other luxury brands.