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Tag Term:insights
JAN 29
2017
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    Shopper Insights
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2017 Cox Automotive Insights Handbook

Cox Automotive provides the broadest, deepest, most complete view of the entire automotive ecosystem through our unique ability to integrate insights from our wholesale, financial, media and fixed operations brands. Every aspect of the industry is changing — from how cars are designed, produced and built, to how they are moving through the ecosystem — and it’s being driven by the connected consumer. The 2017 Insights Handbook identifies eight key markers that define where the retail automotive industry is today and where it needs to go in the future. These insights should help dealers, OEMs and lenders understand what they need to do to build a connected, holistic platform that will break down the barriers between their organizations and consumers.

Download the handbook and learn how to improve process efficiency, increase revenue, spur innovation, enhance the customer experience and build brand loyalty.

Download Handbook Now

tags:  handbook , insights , shopping behavior , efficiency , innovation , customer experience , brand loyalty

MAR 31
2015
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    Shopper Insights
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    Research & Market Reports
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    Digital Marketing
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Car Buyer of the Future Study

Autotrader’s Car Buyer of the Future Study looked at the current shopping, buying and ownership process and asked more than 4,000 consumers about their ideal process. The study was a multi-stage approach with both qualitative and quantitative research. The study identified key areas where consumer demand is influencing rapid change, as well as important insights about how improvements in the car-buying process can benefit the industry.

Get more in-depth demographic analysis and hear from car buyers who participated in this groundbreaking study in the special Car Buyer of the Future section. 

Download the Research Brochure Now

tags:  car buyer of the future , cbotf , research , insights

MAR 31
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Digital Retailing

New Autotrader Study: Consumers Want Big Changes to the Car Buying Process

Autotrader's Car Buyer of the Future Study dispels myths about the future of car buying and identifies four key areas retailers need to address to meet the needs of tomorrow's car buyers.

tags:  car buyer of the future , cbotf , research , insights

JAN 8
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    White Papers & Case Studies
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    Video
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Additional
Resources
Resource
2014 Autotrader CPO Study "3-in-1" Infographic
Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.

2014 Autotrader CPO Study Brochure

This brochure provides key data points from the 2014 Autotrader CPO study, including how CPO buyers spend their shopping time, the impact of shopper education on CPO, and the reasons shoppers choose CPO.

Download PDF Now

tags:  cpo , certified , research , shopper , insights

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FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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