Welcome to the
Dealer Learning Center
Cox Automotive provides the broadest, deepest, most complete view of the entire automotive ecosystem through our unique ability to integrate insights from our wholesale, financial, media and fixed operations brands. Every aspect of the industry is changing — from how cars are designed, produced and built, to how they are moving through the ecosystem — and it’s being driven by the connected consumer. The 2017 Insights Handbook identifies eight key markers that define where the retail automotive industry is today and where it needs to go in the future. These insights should help dealers, OEMs and lenders understand what they need to do to build a connected, holistic platform that will break down the barriers between their organizations and consumers.
Download the handbook and learn how to improve process efficiency, increase revenue, spur innovation, enhance the customer experience and build brand loyalty.
Autotrader’s Car Buyer of the Future Study looked at the current shopping, buying and ownership process and asked more than 4,000 consumers about their ideal process. The study was a multi-stage approach with both qualitative and quantitative research. The study identified key areas where consumer demand is influencing rapid change, as well as important insights about how improvements in the car-buying process can benefit the industry.
Get more in-depth demographic analysis and hear from car buyers who participated in this groundbreaking study in the special Car Buyer of the Future section.
Autotrader's Car Buyer of the Future Study dispels myths about the future of car buying and identifies four key areas retailers need to address to meet the needs of tomorrow's car buyers.