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Tag Term:digital strategy
FEB 27
2017
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    Digital Retailing

Why Online Sentiment Should Have an Impact on Your Digital Strategy

Today, customer sentiment is measurable online. This presents dealerships with both challenges and opportunities to influence

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tags:  online reviews , sentiment , star rating , forum , digital strategy , social

SEP 20
2016
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    Digital Retailing

3 Tips to Steer Your Car Dealership’s Fall Advertising Strategy

Capitalize on summer’s lingering demand while also creating new interest from highly qualified traffic

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tags:  advertising , advertising strategy , digital strategy , facebook , independent , fall

JUN 16
2016
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    Digital Retailing

4 Tips to Help You Integrate Digital Retailing into Your Sales Strategy

Insight to help you set up your digital retailing tools and adopt an effective strategy.

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tags:  digital retailing , digital strategy , independent

MAY 25
2016
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    Digital Retailing

Working Deals in a Digital World: A Guide to Digital Retailing

Today’s car shoppers are looking for a shopping process more closely aligned with the way they shop for other consumer goods. They want a digital, seamless, and transparent process that’s done on their own schedule and drastically reduces time spent at the dealership.

Digital Retailing tools allow dealers and shoppers to start and make deals online, then finish them in store, creating a seamless path to purchase. Credit, finance, and trade information completed online, coupled with one-on-one shopper/dealer communication through MakeMyDeal, greatly reduce the time a customer has to spend at the dealership. Put all together and these tools create a vast improvement in the shopping experience for customers, and selling process for dealers. Download this e-book to learn more.

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tags:  digital retailing , digital strategy , independent

MAR 2
2016
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    Shopper Insights
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    Digital Retailing

Three Keys to Building a Winning Digital Retailing Strategy

The top digital retailing approaches combine retailing functionality with a comprehensive digital experience that aligns completely with in-store operations.

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tags:  digital retailing , digital strategy , independent

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FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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