Welcome to the
Dealer Learning Center
Today, customer sentiment is measurable online. This presents dealerships with both challenges and opportunities to influence
Capitalize on summer’s lingering demand while also creating new interest from highly qualified traffic
Insight to help you set up your digital retailing tools and adopt an effective strategy.
Today’s car shoppers are looking for a shopping process more closely aligned with the way they shop for other consumer goods. They want a digital, seamless, and transparent process that’s done on their own schedule and drastically reduces time spent at the dealership.
Digital Retailing tools allow dealers and shoppers to start and make deals online, then finish them in store, creating a seamless path to purchase. Credit, finance, and trade information completed online, coupled with one-on-one shopper/dealer communication through MakeMyDeal, greatly reduce the time a customer has to spend at the dealership. Put all together and these tools create a vast improvement in the shopping experience for customers, and selling process for dealers. Download this e-book to learn more.
The top digital retailing approaches combine retailing functionality with a comprehensive digital experience that aligns completely with in-store operations.