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Tag Term:digital marketing
MAR 13
2017
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    Digital Retailing

Case Study: Small Independent Dealer Uses Third-Party Sites To Level The Playing Field & Sell Cars His Way

Case studies from Autotrader and Kelley Blue Book are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at a small independent dealer’s digital marketing strategy with Autotrader and Kelley Blue Book and how it supports the dealer’s operations — specifically by providing access and exposure to highly qualified, in-market car buyers.

You can learn more about optimizing your dealership’s digital marketing strategy by visiting Autotrader’s Dealer Resource Center and the Kelley Blue Book Dealer Solutions site.


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tags:  case study , kelley blue book , autotrader , thirdparty , digital marketing , independent

JAN 26
2017
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    Digital Retailing
DEC 5
2016
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    Shopper Insights
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    Digital Retailing

How to Tailor a Winning Holiday and Year-End Advertising Strategy

The year’s quickly drawing to a close. It’s time for you to make room for next year’s incoming inventory by capitalizing on

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tags:  advertising , digital marketing , seo , sem , search , holiday , mobile

NOV 16
2016
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    Shopper Insights
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    Research & Market Reports
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    Digital Retailing

Dealer.com Recognized with Elite Status in New Expanded Bing Partner Program

Dealer.com will receive exclusive access to training, marketing and technology development

tags:  dealercom , digital marketing

DEC 9
2015
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    Shopper Insights
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing

Dealer.com Expands Relationship with Yahoo Preferred Partner Program

The companies' shared goals focus on serving the automotive dealer market with top-performing digital campaigns across all screens.

tags:  news , dealercom , search engine marketing sem , digital marketing , yahoo

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FEATURED VIDEO TUTORIAL

Real car buyers tell us why they chose the dealership they purchased from.

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