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Tag Term:certified
OCT 27
2016
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2014 Autotrader CPO Study "3-in-1" Infographic
Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.
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CPO Provides Peace of Mind
Real CPO owners tell us why they purchased a certified vehicle

CPO Is a Gateway to New Cars

Real CPO car owner, Josh K., tells us how his Certified vehicle purchase was an introduction to the brand

WatchWatch Video

tags:  video , shopper insights , cpo , certified

AUG 8
2016
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Too Many Used Cars? Go CPO.

Cox Automotive analysis shows that CPO leasing can create brand loyalty because it provides car shoppers another option when getting into the market. Learn more in this download.

Download PDF Now

tags:  cpo , used cars , leasing , certified

NOV 16
2015
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2015 Autotrader CPO Study

It’s a great time to be in the CPO business. Certified Pre-Owned (CPO) car sales continue to gain traction and are up 10.6% over 2014 (as of Oct. '15). Learn more about CPO from the 6th annual CPO study that includes trending data of car shoppers' attitudes about Certified Pre-Owned vehicles.

Download the study results

Get more insights from the 2015 Autotrader CPO Study
On November 17, Isabelle Helms, Vice President of Research & Market Intelligence for Cox Automotive, revealed additional insights from the study during Used Car Week. In this presentation, she identified  the “new” used car shopper – the prime target for CPO, and  shared 5 tactics to effectively turn this group of shoppers into CPO buyers. 

See the presentation from Used Car Week

tags:  cpo , certified , research , autotrader

JAN 8
2015
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Additional
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2014 Autotrader CPO Study "3-in-1" Infographic
Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.

2014 Autotrader CPO Study Brochure

This brochure provides key data points from the 2014 Autotrader CPO study, including how CPO buyers spend their shopping time, the impact of shopper education on CPO, and the reasons shoppers choose CPO.

Download PDF Now

tags:  cpo , certified , research , shopper , insights

NOV 6
2014
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Autotrader Reveals Findings of the 2014 Certified Pre-Owned (CPO) Study
Consideration of certified vehicles is on the rise among shoppers while CPO owners exhibit strong loyalty to dealerships and manufacturers

2014 Autotrader CPO Study "3-in-1" Infographic

Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.

Download Infographics Now

tags:  cpo , certified , research , shopper insights

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FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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