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Tag Term:case study
MAR 13
2017
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    Digital Retailing

Case Study: Small Independent Dealer Uses Third-Party Sites To Level The Playing Field & Sell Cars His Way

Case studies from Autotrader and Kelley Blue Book are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at a small independent dealer’s digital marketing strategy with Autotrader and Kelley Blue Book and how it supports the dealer’s operations — specifically by providing access and exposure to highly qualified, in-market car buyers.

You can learn more about optimizing your dealership’s digital marketing strategy by visiting Autotrader’s Dealer Resource Center and the Kelley Blue Book Dealer Solutions site.


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tags:  case study , kelley blue book , autotrader , thirdparty , digital marketing , independent

AUG 10
2016
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    Digital Retailing

Case Study: Dealer Captures More Buyers and Provides a Satisfying Shopping Experience with Digital Retailing

O’Neill Honda implemented a digital retailing solution powered by MakeMyDeal in March 2015. Features including self-penciling and one-on-one digital conversations with a Deal Manager offered a non-invasive yet deeply engaging way to work towards a complete deal online with potential shoppers.

The results? More deals, satisfied customers and a way for O’Neill Honda to differentiate itself from its competition. Download the case study to read the full story.

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tags:  case study , digital retailing , makemydeal , dealertrack

JUL 7
2016
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    Shopper Insights
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    Digital Retailing

Case Study: Dealership Looks to Digital Retailing to Bridge the Gap Between the Internet and its Showroom

Team Nissan was seeking opportunities to create one-stop shopping for its customers and a seamless transition from online to in-store. Download the case study to read how Team Nissan, thanks to digital retailing tools, met shoppers’ demand for a transparent, convenient, and fast shopping experience while increasing customer satisfaction and gross profit.

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tags:  case study , digital retailing , dealertrack

JUN 3
2016
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    Digital Retailing

Case Study: Dealer Uses Trade-In Tool to Maximize Inventory Acquisition & Improve Customer Handling

Case studies are designed to illustrate how dealers use specific tools, technology and tactics to successfully transform their businesses. Download this case study to see how an Independent dealer has used Kelley Blue BookSM Instant Cash Offer to not only optimize vehicle selection and acquisition, but also help deliver the end-to-end experience that today’s consumers expect.

Visit Kelley Blue Book Dealer Solutions to learn more about how Instant Cash Offer can benefit your dealership.

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tags:  case study , kelley blue book , instant cash offer , trade in , inventory

MAY 11
2016
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    Shopper Insights
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    Digital Retailing

Case Study: Dealership Increases Deals and Gross Profits with a Complete Digital Retailing Workflow

By meeting consumer demand for a transparent and convenient online vehicle shopping experience, digital retailing tools helped Lion Country Kia increase deals and gross profit, all while retaining complete control over pricing and merchandising. Download the case study to learn more.

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tags:  case study , digital retailing , dealertrack

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