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Dealer Learning Center
The editors at Autotrader have released their list of the top certified pre-owned (CPO) programs offered this April
Autotrader focuses on driving real car buyers to dealer lots, influencing more qualified and ready-to-buy customers than any of its competitors
This uniquely consumer-focused program is designed to highlight 12 vehicles that car shoppers simply must see and experience to believe.
Case Study: Small Independent Dealer Uses Third-Party Sites To Level The Playing Field & Sell Cars His Way
Case studies from Autotrader and Kelley Blue Book are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at a small independent dealer’s digital marketing strategy with Autotrader and Kelley Blue Book and how it supports the dealer’s operations — specifically by providing access and exposure to highly qualified, in-market car buyers.
For car buyers looking to head into spring with the purchase of a like-new vehicle, this could be the right time to upgrade