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Dealer Learning Center
Searches for advertised brands and vehicles spike on Autotrader during the big game
Car buyers indicate that they will walk away from a deal when the experience is not meeting their expectations.
To improve customer handling, it’s important to know your shoppers, and they tend to reveal themselves early on in the process. The key is to pay attention to their wants and needs are and respond accordingly. Research shows that consumers differ significantly based on their attitudes towards car shopping.
New Autotrader Study Shows Key Changes in Shoppers' Familiarity, Opinion and Consideration of CPO Vehicles
Study shows CPO owners are more likely to return to the dealer for their next purchase.
Autotrader Survey Reveals Shopper Perceptions and Concerns Regarding Diesel, Hybrid, Electric and Plug-in Hybrid Vehicles
Cost is still a primary obstacle to consumer consideration of alternative fuel vehicles.