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MAR 31
2015
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New Autotrader Study: Consumers Want Big Changes to the Car Buying Process

Autotrader's Car Buyer of the Future Study dispels myths about the future of car buying and identifies four key areas retailers need to address to meet the needs of tomorrow's car buyers.

tags:  car buyer of the future , cbotf , research , insights

JAN 8
2015
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    Shopper Insights
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2014 Autotrader CPO Study "3-in-1" Infographic
Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.

2014 Autotrader CPO Study Brochure

This brochure provides key data points from the 2014 Autotrader CPO study, including how CPO buyers spend their shopping time, the impact of shopper education on CPO, and the reasons shoppers choose CPO.

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tags:  cpo , certified , research , shopper , insights

NOV 6
2014
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Autotrader Reveals Findings of the 2014 Certified Pre-Owned (CPO) Study
Consideration of certified vehicles is on the rise among shoppers while CPO owners exhibit strong loyalty to dealerships and manufacturers

2014 Autotrader CPO Study "3-in-1" Infographic

Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.

Download Infographics Now

tags:  cpo , certified , research , shopper insights

OCT 29
2014
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    Shopper Insights
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2014 Automotive Buyer Influence Study Infographic
Infographic with key statistics on how consumers are shopping for cars
Resource
IHS Automotive Report: Autotrader 2014 Vehicle Purchase Study
The 2014 Automotive Buyer Influence Study provides insight into consumer behaviors for vehicle shopping.

2014 Automotive Buyer Influence Study

Since 2011, the IHS Automotive Buyer Influence Study has provided groundbreaking information about the influence of media among New and Used Car Buyers. This 2014 study shows that the Internet continues to be the most-used and most-influential source among consumers, with Millennials leading the way in this growth. Car buyers are spending 75% of their time shopping online, and mobile device use is growing.

Download Report Now

tags:  automotive buyer influence study , influence , shopping behavior , independent , used cars , new cars , ihs , polk , abis

AUG 22
2014
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    Shopper Insights
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    Research & Market Reports
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Additional
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Sell More Certified Pre-Owned, It Just Takes Education
Car shoppers' interest in certified vehicles continues to grow, yet many don't understand what CPO means. Discover how to educate shoppers about CPO to cash in on the Certified opportunity.

The Benefits of CPO

This infographic reveals findings from the annual 2013 Autotrader Certified Study and demonstrates the importance of educating shoppers about Certified vehicles.

Download Infographic Now

tags:  shopper insights , cpo , certified

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