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NOV 6
2014
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    Shopper Insights
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    Research & Market Reports
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Autotrader Reveals Findings of the 2014 Certified Pre-Owned (CPO) Study
Consideration of certified vehicles is on the rise among shoppers while CPO owners exhibit strong loyalty to dealerships and manufacturers

2014 Autotrader CPO Study "3-in-1" Infographic

Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.

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tags:  cpo , certified , research , shopper insights

OCT 29
2014
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2014 Automotive Buyer Influence Study Infographic
Infographic with key statistics on how consumers are shopping for cars
Resource
IHS Automotive Report: Autotrader 2014 Vehicle Purchase Study
The 2014 Automotive Buyer Influence Study provides insight into consumer behaviors for vehicle shopping.

2014 Automotive Buyer Influence Study

Since 2011, the IHS Automotive Buyer Influence Study has provided groundbreaking information about the influence of media among New and Used Car Buyers. This 2014 study shows that the Internet continues to be the most-used and most-influential source among consumers, with Millennials leading the way in this growth. Car buyers are spending 75% of their time shopping online, and mobile device use is growing.

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tags:  automotive buyer influence study , influence , shopping behavior , independent , used cars , new cars , ihs , polk , abis

AUG 22
2014
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    Shopper Insights
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    Research & Market Reports
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Sell More Certified Pre-Owned, It Just Takes Education
Car shoppers' interest in certified vehicles continues to grow, yet many don't understand what CPO means. Discover how to educate shoppers about CPO to cash in on the Certified opportunity.

The Benefits of CPO

This infographic reveals findings from the annual 2013 Autotrader Certified Study and demonstrates the importance of educating shoppers about Certified vehicles.

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tags:  shopper insights , cpo , certified

AUG 14
2014
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    Shopper Insights
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    Research & Market Reports
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    White Papers & Case Studies
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    Video
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    Digital Retailing
Additional
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Resource
Millennials: The Next Generation Car Buyer
What manufacturers and marketers need to know about this 75-million-strong contingent.
Resource
Autotrader Multi-Device Car Shopping Study: How Consumers Shop for Cars
Exclusive study reveals how consumers use multiple devices while shopping for a car.
Resource
Autotrader Study Reveals How Consumers Use Mobile Devices to Shop for Cars; Number of Multi-Device Car Shoppers Predicted to More Than Double by 2018
Autotrader's Multi-Device Car Shopping Study shows how the usage of smartphones and tablets is changing car shopping and provides insights into what OEMs and dealers need to do to influence shoppers across devices.

Millennials Accelerate Change in the Car-Shopping Process (infographic)

Millennials are aging into the United States' largest car-buying cohort. Here's a quick glance at how they shop for cars.

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tags:  millennials infographic , millennials and car shopping

FEB 27
2014
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    Shopper Insights
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Three Trends Dealers Should Watch as the Spring Sales Season Gets Underway

Used car sales look promising in 2014, while New car sales are expected to jump to levels not seen since 2007

tags:  2014 car sales trends , tradein marketplace , tradeins , inventory management

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Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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