Learning Library

FEB 3
2014
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Auto Ads Win Over Car Shoppers During Super Bowl® XLVIII

Searches for advertised brands and vehicles spike on Autotrader during the big game

tags:  super bowl , dealership experience , site activity

JAN 27
2014
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

The Dealership Experience Can Make Or Break A Sale, According To Autotrader

Car buyers indicate that they will walk away from a deal when the experience is not meeting their expectations.

tags:  customer handling , dealership experience

JAN 13
2014
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    White Papers & Case Studies
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    Video
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    Digital Retailing
Additional
Resources
Resource
Source Your Walk-Ins, Start a Successful Conversation
There's been a lot written recently on automotive marketing blogs about sourcing customers. Indeed, this discussion merits serious consideration because sourcing provides invaluable information that your salespeople can use as a framework for their conv

Customer Handling: Understanding Different Shopper Types

To improve customer handling, it’s important to know your shoppers, and they tend to reveal themselves early on in the process. The key is to pay attention to their wants and needs are and respond accordingly. Research shows that consumers differ significantly based on their attitudes towards car shopping.

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tags:  customer handling , shopper types

DEC 5
2013
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

New Autotrader Study Shows Key Changes in Shoppers' Familiarity, Opinion and Consideration of CPO Vehicles

Study shows CPO owners are more likely to return to the dealer for their next purchase.

NOV 14
2013
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    Shopper Insights
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    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Autotrader Survey Reveals Shopper Perceptions and Concerns Regarding Diesel, Hybrid, Electric and Plug-in Hybrid Vehicles

Cost is still a primary obstacle to consumer consideration of alternative fuel vehicles.

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FEATURED VIDEO TUTORIAL

Real car buyers tell us about the things they liked and didn't like at the dealership.

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FEATURED DOWNLOAD

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