Learning Library

AUG 22
2014
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Video
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    Digital Retailing
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Sell More Certified Pre-Owned, It Just Takes Education
Car shoppers' interest in certified vehicles continues to grow, yet many don't understand what CPO means. Discover how to educate shoppers about CPO to cash in on the Certified opportunity.

The Benefits of CPO

This infographic reveals findings from the annual 2013 Autotrader Certified Study and demonstrates the importance of educating shoppers about Certified vehicles.

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tags:  shopper insights , cpo , certified

AUG 14
2014
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
Additional
Resources
Resource
Millennials: The Next Generation Car Buyer
What manufacturers and marketers need to know about this 75-million-strong contingent.
Resource
Autotrader Multi-Device Car Shopping Study: How Consumers Shop for Cars
Exclusive study reveals how consumers use multiple devices while shopping for a car.
Resource
Autotrader Study Reveals How Consumers Use Mobile Devices to Shop for Cars; Number of Multi-Device Car Shoppers Predicted to More Than Double by 2018
Autotrader's Multi-Device Car Shopping Study shows how the usage of smartphones and tablets is changing car shopping and provides insights into what OEMs and dealers need to do to influence shoppers across devices.

Millennials Accelerate Change in the Car-Shopping Process (infographic)

Millennials are aging into the United States' largest car-buying cohort. Here's a quick glance at how they shop for cars.

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tags:  millennials infographic , millennials and car shopping

FEB 27
2014
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Three Trends Dealers Should Watch as the Spring Sales Season Gets Underway

Used car sales look promising in 2014, while New car sales are expected to jump to levels not seen since 2007

tags:  2014 car sales trends , tradein marketplace , tradeins , inventory management

FEB 12
2014
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Car Shoppers More Likely To Consider Toyota, Audi after Super Bowl® XLVIII Ads

Ads on this worldwide event leave long-lasting impression on car shoppers.

tags:  super bowl , tv ads , millennials , toyota , audi

FEB 3
2014
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Auto Ads Win Over Car Shoppers During Super Bowl® XLVIII

Searches for advertised brands and vehicles spike on Autotrader during the big game

tags:  super bowl , dealership experience , site activity

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Real car buyers tell us why they chose the dealership they purchased from.

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