Learning Library

MAR 31
2015
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    Shopper Insights
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Car Buyer of the Future Study

Autotrader’s Car Buyer of the Future Study looked at the current shopping, buying and ownership process and asked more than 4,000 consumers about their ideal process. The study was a multi-stage approach with both qualitative and quantitative research. The study identified key areas where consumer demand is influencing rapid change, as well as important insights about how improvements in the car-buying process can benefit the industry.

Get more in-depth demographic analysis and hear from car buyers who participated in this groundbreaking study in the special Car Buyer of the Future section. 

Download the Research Brochure Now

tags:  car buyer of the future , cbotf , research , insights

MAR 31
2015
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    Shopper Insights
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New Autotrader Study: Consumers Want Big Changes to the Car Buying Process

Autotrader's Car Buyer of the Future Study dispels myths about the future of car buying and identifies four key areas retailers need to address to meet the needs of tomorrow's car buyers.

tags:  car buyer of the future , cbotf , research , insights

JAN 8
2015
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    Shopper Insights
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Additional
Resources
Resource
2014 Autotrader CPO Study "3-in-1" Infographic
Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.

2014 Autotrader CPO Study Brochure

This brochure provides key data points from the 2014 Autotrader CPO study, including how CPO buyers spend their shopping time, the impact of shopper education on CPO, and the reasons shoppers choose CPO.

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tags:  cpo , certified , research , shopper , insights

NOV 6
2014
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    Shopper Insights
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Additional
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Autotrader Reveals Findings of the 2014 Certified Pre-Owned (CPO) Study
Consideration of certified vehicles is on the rise among shoppers while CPO owners exhibit strong loyalty to dealerships and manufacturers

2014 Autotrader CPO Study "3-in-1" Infographic

Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.

Download Infographics Now

tags:  cpo , certified , research , shopper insights

OCT 29
2014
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    Shopper Insights
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    Research & Market Reports
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    Digital Retailing
Additional
Resources
Resource
2014 Automotive Buyer Influence Study Infographic
Infographic with key statistics on how consumers are shopping for cars
Resource
IHS Automotive Report: Autotrader 2014 Vehicle Purchase Study
The 2014 Automotive Buyer Influence Study provides insight into consumer behaviors for vehicle shopping.

2014 Automotive Buyer Influence Study

Since 2011, the IHS Automotive Buyer Influence Study has provided groundbreaking information about the influence of media among New and Used Car Buyers. This 2014 study shows that the Internet continues to be the most-used and most-influential source among consumers, with Millennials leading the way in this growth. Car buyers are spending 75% of their time shopping online, and mobile device use is growing.

Download Report Now

tags:  automotive buyer influence study , influence , shopping behavior , independent , used cars , new cars , ihs , polk , abis

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Real car buyers tell us why they chose the dealership they purchased from.

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