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Since 2011, the IHS Automotive Buyer Influence Study has provided groundbreaking information about the influence of media among New and Used Car Buyers. This 2014 study shows that the Internet continues to be the most-used and most-influential source among consumers, with Millennials leading the way in this growth. Car buyers are spending 75% of their time shopping online, and mobile device use is growing.
Millennials are aging into the United States' largest car-buying cohort. Here's a quick glance at how they shop for cars.
Used car sales look promising in 2014, while New car sales are expected to jump to levels not seen since 2007
Ads on this worldwide event leave long-lasting impression on car shoppers.