Learning Library

MAR 23
2016
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    Shopper Insights
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Maintenance & Repair Study

According to a new study, dealerships are leaving money on the table when it comes to maintenance and repair services. In fact, only 30% of total service visits occur at a dealership. The reasons why dealerships are not capturing more of this $99 billion market fall into five main categories:  1) Value Perception, 2) Awareness, 3) Customer Experience, 4) Warranty/Service Contract Expiration, and 5) Location/Convenience.

Download the Maintenance & Repair Study PDF to find out what you can do to take better advantage of potentially lucrative service opportunities. Also check out Spectrum, the industry’s first cloud-based system that helps dealerships create an outstanding service and ownership experience designed to turn one-time customers into repeat buyers.

Download PDF Now

tags:  maintenance repair study , maintenance , repair , study , service , used cars , new cars , mars , fixed ops , dealership experience , research , demographic , influence , warranty , extended service agreement

MAR 21
2016
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    Shopper Insights
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    Research & Market Reports
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2016 Car Buyer Journey Study

The 2016 Car Buyer Journey Study by IHS (commissioned by Cox Automotive) has revealed new insights about the prevalence of online shopping, the relative importance of various Internet resources and the use of multiple devices during the car-buying process. The study also provides details about how car buyers consider a variety of makes/models and purchase options as they shop, and examines what consumers like and dislike the most about the car-buying process.  

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tags:  car buyer journey , influence , shopping behavior , independent , used cars , new cars , ihs , polk , automotive buyer influence study , abis

MAR 16
2016
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    Shopper Insights
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    Research & Market Reports
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    Digital Retailing

What You Need To Know About Gen Z and Why It Matters

Today’s 16-year-olds — part of Generation Z — are 80 million strong and influence $200 billion in annual spending power on parental or household purchases. By 2020, their purchasing power will equal the GDP of some small countries. However, they’re by nature more cautious spenders, less likely to be influenced by prestige and more likely to be influenced by safety and practicality peppered with technology. Learn what’s most likely to influence these future car-buyers…

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tags:  generation z , gen z , influence , shopping behavior , independent , used cars , new cars , dealership experience , research , demographic

FEB 17
2016
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    Shopper Insights
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    Research & Market Reports
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    Digital Retailing

White Paper: What Drives Shopping Choices for Vehicle Re-Purchasers?

Since 2010, the Autotrader Sourcing program has been conducting an annual survey of consumers who bought vehicles from over 400 franchise and independent dealerships across the U.S. The research provided insights into a variety of important questions about these vehicle “re-purchasers,” including what percentage of them:

  • Returned to buy from the same dealership
  • Re-purchased the same make
  • Re-purchased the same make and model

The survey also provided a glimpse of what drove their shopping decisions. Be sure to check out these additional shopper insights to see how you can better engage today's customers.

Download White Paper Now

tags:  repurchaser , shopping behavior , dealership experience , white paper , independent

NOV 16
2015
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    Shopper Insights
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    Research & Market Reports
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2015 Autotrader CPO Study

It’s a great time to be in the CPO business. Certified Pre-Owned (CPO) car sales continue to gain traction and are up 10.6% over 2014 (as of Oct. '15). Learn more about CPO from the 6th annual CPO study that includes trending data of car shoppers' attitudes about Certified Pre-Owned vehicles.

Download the study results

Get more insights from the 2015 Autotrader CPO Study
On November 17, Isabelle Helms, Vice President of Research & Market Intelligence for Cox Automotive, revealed additional insights from the study during Used Car Week. In this presentation, she identified  the “new” used car shopper – the prime target for CPO, and  shared 5 tactics to effectively turn this group of shoppers into CPO buyers. 

See the presentation from Used Car Week

tags:  cpo , certified , research , autotrader

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FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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