Learning Library

MAY 26
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story
Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.
Resource
The Dealership Experience: Car Buyers Value Transparency
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information

Real car buyers talk to us about how they rely on salespeople during the purchase process.

WatchWatch Video

tags:  dealership experience , video , customer handling

APR 20
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Next on the Horizon: Gen Z

Meet Gen Z. Cautious spenders. Practical consumers. Substantial spending power

Read More >

tags:  generation z , gen z , influence , shopping behavior , independent , used cars , new cars , dealership experience , research , demographic

APR 1
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Speed to Succeed: Streamlining the Sales Process to Improve the Customer Experience

You’ve got 90 minutes to get them in and get them out with one of your cars

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tags:  process , speed , csi , best practices , experience , time , streamline

MAR 23
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Maintenance & Repair Study

According to a new study, dealerships are leaving money on the table when it comes to maintenance and repair services. In fact, only 30% of total service visits occur at a dealership. The reasons why dealerships are not capturing more of this $99 billion market fall into five main categories:  1) Value Perception, 2) Awareness, 3) Customer Experience, 4) Warranty/Service Contract Expiration, and 5) Location/Convenience.

Download the Maintenance & Repair Study PDF to find out what you can do to take better advantage of potentially lucrative service opportunities. Also check out Spectrum, the industry’s first cloud-based system that helps dealerships create an outstanding service and ownership experience designed to turn one-time customers into repeat buyers.

Download PDF Now

tags:  maintenance repair study , maintenance , repair , study , service , used cars , new cars , mars , fixed ops , dealership experience , research , demographic , influence , warranty , extended service agreement

MAR 21
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

2016 Car Buyer Journey Study

The 2016 Car Buyer Journey Study by IHS (commissioned by Cox Automotive) has revealed new insights about the prevalence of online shopping, the relative importance of various Internet resources and the use of multiple devices during the car-buying process. The study also provides details about how car buyers consider a variety of makes/models and purchase options as they shop, and examines what consumers like and dislike the most about the car-buying process.  

Download PDF Now

tags:  car buyer journey , influence , shopping behavior , independent , used cars , new cars , ihs , polk , automotive buyer influence study , abis

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FEATURED VIDEO TUTORIAL

Real car buyers tell us why they chose the dealership they purchased from.

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