Welcome to the
Dealer Learning Center
Real car buyers tell us what they consider to be a bad experience with the dealership.
Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.
Real car buyers talk to us about how they rely on salespeople during the purchase process.