Learning Library

MAY 27
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story
Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.
Resource
The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information
Real car buyers talk to us about how they rely on salespeople during the purchase process.

The Dealership Experience: Car Buyers Value Transparency

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

WatchWatch Video

tags:  dealership experience , video , customer handling , transparency

MAY 26
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Lynn's Story
Car buyer Lynn V. tells us a dealership can quickly lose her as a customer by not communicating with her the way she wants.
Resource
The Dealership Experience: Customer Handling Can Make or Break a Deal – Dave's Story
Car buyer Dave G. talks to us about how a dealership that doesn't value his time, won't be transparent in pricing negotiations, and hands him off to other associates throughout the process will lose him as a customer.
Resource
The Dealership Experience: Car Buyers Value Transparency
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

The Dealership Experience: Shoppers Are Informed But Still Rely on Salespeople for Information

Real car buyers talk to us about how they rely on salespeople during the purchase process.

WatchWatch Video

tags:  dealership experience , video , customer handling

APR 20
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Next on the Horizon: Gen Z

Meet Gen Z. Cautious spenders. Practical consumers. Substantial spending power

Read More >

tags:  generation z , gen z , influence , shopping behavior , independent , used cars , new cars , dealership experience , research , demographic

APR 1
2016
  •  
    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Speed to Succeed: Streamlining the Sales Process to Improve the Customer Experience

You’ve got 90 minutes to get them in and get them out with one of your cars

Read More >

tags:  process , speed , csi , best practices , experience , time , streamline

MAR 23
2016
  •  
    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Maintenance & Repair Study

According to a new study, dealerships are leaving money on the table when it comes to maintenance and repair services. In fact, only 30% of total service visits occur at a dealership. The reasons why dealerships are not capturing more of this $99 billion market fall into five main categories:  1) Value Perception, 2) Awareness, 3) Customer Experience, 4) Warranty/Service Contract Expiration, and 5) Location/Convenience.

Download the Maintenance & Repair Study PDF to find out what you can do to take better advantage of potentially lucrative service opportunities. Also check out Spectrum, the industry’s first cloud-based system that helps dealerships create an outstanding service and ownership experience designed to turn one-time customers into repeat buyers.

Download PDF Now

tags:  maintenance repair study , maintenance , repair , study , service , used cars , new cars , mars , fixed ops , dealership experience , research , demographic , influence , warranty , extended service agreement

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FEATURED VIDEO TUTORIAL

Real car buyers tell us about the things they liked and didn't like at the dealership.

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