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OEM offerings, prices and incentives are blurring the line between luxury and non-luxury vehicles. Luxury brands are introducing lower-price models to drive higher volumes, while non-luxury brands are implementing higher trim levels to target luxury buyers. Download this information sheet to learn more about how coordinating marketing efforts with OEM offerings can help dealerships take advantage of this trend, especially since lease volume is largest among the Luxury sub-segments of the Car and SUV/CUV segments.
Real car buyers tells us about the amenities that made the dealership unique and enhanced their buying experience.
Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.