Learning Library

JAN 29
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

2017 Cox Automotive Insights Handbook

Cox Automotive provides the broadest, deepest, most complete view of the entire automotive ecosystem through our unique ability to integrate insights from our wholesale, financial, media and fixed operations brands. Every aspect of the industry is changing — from how cars are designed, produced and built, to how they are moving through the ecosystem — and it’s being driven by the connected consumer. The 2017 Insights Handbook identifies eight key markers that define where the retail automotive industry is today and where it needs to go in the future. These insights should help dealers, OEMs and lenders understand what they need to do to build a connected, holistic platform that will break down the barriers between their organizations and consumers.

Download the handbook and learn how to improve process efficiency, increase revenue, spur innovation, enhance the customer experience and build brand loyalty.

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tags:  handbook , insights , shopping behavior , efficiency , innovation , customer experience , brand loyalty

JAN 23
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

2017 Car Buyer Journey Study

The 2017 Car Buyer Journey Study explores how consumers shop, conduct research, make vehicle purchase decisions, and allocate their time along the car buying journey. Check out this year’s compelling new data about:

·        How dealer websites drive dealership visits.

·        Why shoppers didn’t buy from the first dealership they visited.

·        How prior consumer awareness is critical to F&I sales.

·        The importance of maintenance & repair services and how to optimize fixed ops.

·        Which differentiators have the biggest impact on customer satisfaction.

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tags:  car buyer journey , influence , shopping behavior , independent , used cars , new cars

JAN 11
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

2017 Dealership Defection Study: Should I Stay or Should I Go?

We surveyed 400 consumers nationwide who visited a dealership within the previous 24 hours. Three out of four went to buy but only 1 actually did. Download the infographic to take a look at the findings.

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tags:  2017 dealership defection study , infographic , customer experience , dealership experience , independent , franchise

JAN 5
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

2016’s Web Data Shows Importance of Site Traffic Quality Over Quantity

Last year’s car shopper traffic data illustrates that while we do see some distinct trends, it’s critical to understand that

Read More >

tags:  digital retailing , website traffic , online shopping

NOV 16
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Why CPO Vehicles Are a Win-Win-Win for Automotive

Many dealers and OEMs are hesitant to dive into the certified pre-owned (CPO) market, but this segment has never been more important. For one thing, it’s growing fast. Currently, 3 million consumers are interested in a CPO vehicle, and that number could rise to 5.2 million by 2020. But what’s behind this increase? What makes CPO vehicles so compelling to consumers — and how can dealers and OEMs benefit from getting on board?

 

Download Infographic Now

tags:  cpo , infographic , used cars , 2016 cpo

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Real car buyers tell us what they consider to be a bad experience with the dealership.

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