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Many dealers and OEMs are hesitant to dive into the certified pre-owned (CPO) market, but this segment has never been more important. For one thing, it’s growing fast. Currently, 3 million consumers are interested in a CPO vehicle, and that number could rise to 5.2 million by 2020. But what’s behind this increase? What makes CPO vehicles so compelling to consumers — and how can dealers and OEMs benefit from getting on board?
Black Friday attracts millions of eyeballs online and creates the potential for high sales volume for automotive. Your dealership can reap the benefits of this traffic spike by
Consumer anxiety over the outcome of the election and its possible ramifications on the economy are affecting the auto retail industry