Learning Library

NOV 16
2016
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    Shopper Insights
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    Digital Retailing

Why CPO Vehicles Are a Win-Win-Win for Automotive

Many dealers and OEMs are hesitant to dive into the certified pre-owned (CPO) market, but this segment has never been more important. For one thing, it’s growing fast. Currently, 3 million consumers are interested in a CPO vehicle, and that number could rise to 5.2 million by 2020. But what’s behind this increase? What makes CPO vehicles so compelling to consumers — and how can dealers and OEMs benefit from getting on board?

 

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tags:  cpo , infographic , used cars , 2016 cpo

NOV 9
2016
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    Shopper Insights
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    Research & Market Reports
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    Digital Retailing

6 Ways to Prepare Your Digital Ads for Black Friday

Black Friday attracts millions of eyeballs online and creates the potential for high sales volume for automotive. Your dealership can reap the benefits of this traffic spike by

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NOV 4
2016
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    Shopper Insights
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    Research & Market Reports
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    Digital Retailing

Beat the Election Blues with These 3 Digital Strategies

Consumer anxiety over the outcome of the election and its possible ramifications on the economy are affecting the auto retail industry

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tags:  election , digital , marketing , advertising

OCT 27
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Retailing
Additional
Resources
Resource
2014 Autotrader CPO Study "3-in-1" Infographic
Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.
Resource
CPO Provides Peace of Mind
Real CPO owners tell us why they purchased a certified vehicle

CPO Is a Gateway to New Cars

Real CPO car owner, Josh K., tells us how his Certified vehicle purchase was an introduction to the brand

WatchWatch Video

tags:  video , shopper insights , cpo , certified

OCT 27
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
2014 Autotrader CPO Study "3-in-1" Infographic
Three inforgraphics that reveal key data points from the latest study on Certified Pre-Owned vehicles.

CPO Provides Peace of Mind

Real CPO owners tell us why they purchased a certified vehicle

WatchWatch Video

tags:  video , shopper insights , cpo

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FEATURED VIDEO TUTORIAL

Real car buyers tell us why they chose the dealership they purchased from.

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