Learning Library

JAN 11
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing

2017 Dealership Defection Study: Should I Stay or Should I Go?

We surveyed 400 consumers nationwide who visited a dealership within the previous 24 hours. Three out of four went to buy but only 1 actually did. Download the infographic to take a look at the findings.

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tags:  2017 dealership defection study , infographic , customer experience , dealership experience , independent , franchise

JAN 5
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

2016’s Web Data Shows Importance of Site Traffic Quality Over Quantity

Last year’s car shopper traffic data illustrates that while we do see some distinct trends, it’s critical to understand that

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tags:  digital retailing , website traffic , online shopping

NOV 16
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Why CPO Vehicles Are a Win-Win-Win for Automotive

Many dealers and OEMs are hesitant to dive into the certified pre-owned (CPO) market, but this segment has never been more important. For one thing, it’s growing fast. Currently, 3 million consumers are interested in a CPO vehicle, and that number could rise to 5.2 million by 2020. But what’s behind this increase? What makes CPO vehicles so compelling to consumers — and how can dealers and OEMs benefit from getting on board?

 

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tags:  cpo , infographic , used cars , 2016 cpo

NOV 9
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

6 Ways to Prepare Your Digital Ads for Black Friday

Black Friday attracts millions of eyeballs online and creates the potential for high sales volume for automotive. Your dealership can reap the benefits of this traffic spike by

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NOV 4
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Beat the Election Blues with These 3 Digital Strategies

Consumer anxiety over the outcome of the election and its possible ramifications on the economy are affecting the auto retail industry

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tags:  election , digital , marketing , advertising

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FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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