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Dealer Learning Center
While other dealerships may continue to implement an outdated sales model, you can market your dealership by
How can you stay profitable if you’re stuck with inventory your market won’t buy? Automakers are working to solve
Case Study: Small Independent Dealer Uses Third-Party Sites To Level The Playing Field & Sell Cars His Way
Case studies from Autotrader and Kelley Blue Book are designed to illustrate how various types of auto dealerships across the country are using tools and technology to transform their businesses. This case study looks at a small independent dealer’s digital marketing strategy with Autotrader and Kelley Blue Book and how it supports the dealer’s operations — specifically by providing access and exposure to highly qualified, in-market car buyers.
The technology behind selling vehicles is changing from a dysfunctional array of tools to a smooth and connected journey that