Learning Library

JAN 23
2017
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

2017 Car Buyer Journey Study

The 2017 Car Buyer Journey Study explores how consumers shop, conduct research, make vehicle purchase decisions, and allocate their time along the car buying journey. Check out this year’s compelling new data about:

·        How dealer websites drive dealership visits.

·        Why shoppers didn’t buy from the first dealership they visited.

·        How prior consumer awareness is critical to F&I sales.

·        The importance of maintenance & repair services and how to optimize fixed ops.

·        Which differentiators have the biggest impact on customer satisfaction.

Download PDF Now

tags:  car buyer journey , influence , shopping behavior , independent , used cars , new cars

JAN 11
2017
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

2017 Dealership Defection Study: Should I Stay or Should I Go?

We surveyed 400 consumers nationwide who visited a dealership within the previous 24 hours. Three out of four went to buy but only 1 actually did. Download the infographic to take a look at the findings.

Download PDF Now

tags:  2017 dealership defection study , infographic , customer experience , dealership experience , independent , franchise

JAN 5
2017
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

2016’s Web Data Shows Importance of Site Traffic Quality Over Quantity

Last year’s car shopper traffic data illustrates that while we do see some distinct trends, it’s critical to understand that

Read More >

tags:  digital retailing , website traffic , online shopping

NOV 9
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

6 Ways to Prepare Your Digital Ads for Black Friday

Black Friday attracts millions of eyeballs online and creates the potential for high sales volume for automotive. Your dealership can reap the benefits of this traffic spike by

Read More >

NOV 4
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Beat the Election Blues with These 3 Digital Strategies

Consumer anxiety over the outcome of the election and its possible ramifications on the economy are affecting the auto retail industry

Read More >

tags:  election , digital , marketing , advertising

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers tell us about the things they liked and didn't like at the dealership.

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

LATEST RESOURCES

Explore The Dealer Learning Center