Learning Library

JUN 20
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Video
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    Digital Retailing

Three Key Yahoo! Takeaways for Automotive Retail

The demise of Yahoo! can show us how shifting consumer habits have altered the way dealerships sell cars

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tags:  yahoo , web traffic , online research , online shopping , mobile , user experience , cyber security , cyberattacks

JUN 6
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Transparency: Measuring the Value of Your Marketing Investment

Now, for the first time, dealers can finally understand the true value of third-party advertising by measuring dollars and cents - not just clicks and impressions.

Download the white paper to learn how.

Download White Paper Now

tags:  cox automotive , transparency , advertising , autotrader , kelley blue book , kbb

MAY 19
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Consumer Perceptions of Digital Retailing

We asked consumers about the digital experience as it pertains to the automotive shopping/buying experience and found that a majority would have more positive impressions of a dealer if they offered digital negotiation or financing options. Consumers also said they would be more likely to shop for a vehicle further from home if they knew a dealer offered a digital buying process. Download this brochure to learn more about how dealers can best take advantage of digital retailing opportunities.

If you want to learn how to start and make deals with a complete online to in-store deal-making workflow, please visit dealer.com. 

Download PDF Now

tags:  digital retailing , shopping behavior , online merchandising , negotiation , fi

MAY 8
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Every Picture Sells a Story

The Power of Pictures Study looks at how online images can motivate a car buyer to seek out more information and what images are most important to them when they’re researching and shopping online. Download the PDF to learn more.

 

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tags:  photos , new cars , used cars , marketing , online merchandising , independent , franchise

APR 28
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

How to Sell High-Tech Vehicles Without a PhD from MIT

For a big percentage of today’s consumers, vehicle technology is a top consideration during the purchase process

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tags:  technology , sales process , tech , millennials

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FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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FEATURED DOWNLOAD

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