Learning Library

AUG 7
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

A Faster, Simpler Trade-In Process

To make the trade-in process faster and simpler, dealerships can offer online appraisals for the consumer’s vehicle

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JUL 27
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Tune-Up Your Test Drives to Speed Sales

These small adjustments to your test drive approach will earn a car buyer’s business and higher customer satisfaction

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tags:  test drive , autotrader , steve lind , csi , customer satisfaction

JUN 20
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

Three Key Yahoo! Takeaways for Automotive Retail

The decline of Yahoo! can show us how shifting consumer habits have altered the way dealerships sell cars

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tags:  yahoo , web traffic , online research , online shopping , mobile , user experience , cyber security , cyberattacks

JUN 6
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

White Paper: Transparency - Measuring the Value of Your Marketing Investment

Now, for the first time, dealers can finally understand the true value of third-party advertising by measuring dollars and cents - not just clicks and impressions.

Download the white paper to learn how.

Download White Paper Now

tags:  cox automotive , transparency , advertising , autotrader , kelley blue book , kbb

MAY 19
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Consumer Perceptions of Digital Retailing

We asked consumers about the digital experience as it pertains to the automotive shopping/buying experience and found that a majority would have more positive impressions of a dealer if they offered digital negotiation or financing options. Consumers also said they would be more likely to shop for a vehicle further from home if they knew a dealer offered a digital buying process. Download this brochure to learn more about how dealers can best take advantage of digital retailing opportunities.

If you want to learn how to start and make deals with a complete online to in-store deal-making workflow, please visit dealer.com. 

Download PDF Now

tags:  digital retailing , shopping behavior , online merchandising , negotiation , fi

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