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JUL 19
2011
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    Shopper Insights
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    Digital Marketing
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    Digital Retailing

Measuring Advertising Effectiveness Beyond the Click

Online display advertising is a strategy to increase brand visibility among consumers who are  in the market for your product. Learn why counting click-through rates alone does not truly measure the value of display advertising and what metrics are important to effectively capture  your advertising effectiveness.

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tags:  key buying activities , kbas , metrics , display advertising , clickthrough , advertising effectiveness , dynamic logic

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Real car buyers tell us what they consider to be a bad experience with the dealership.

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