Learning Library

JAN 11
2012
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
  •  
    Digital Retailing

Social Networking Readiness Test

Thinking about going social? Use these checklists to determine whether the time is right.

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tags:  social networking

SEP 22
2011
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
  •  
    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Twitter Is Not a Strategy
A marketing pro's perspective on the role of social networking.
Resource
How to Build Relationships with Media
Learn how to get out in front of your reputation and create a strong public image for your dealership
AUG 2
2011
  •  
    Shopper Insights
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    Best Practices
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    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Twitter Is Not a Strategy

A marketing pro's perspective on the role of social networking.

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tags:  twitter , social networking , social media , jeff perkins , online marketing

JUL 19
2011
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    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Measuring Advertising Effectiveness Beyond the Click

Online display advertising is a strategy to increase brand visibility among consumers who are  in the market for your product. Learn why counting click-through rates alone does not truly measure the value of display advertising and what metrics are important to effectively capture  your advertising effectiveness.

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tags:  key buying activities , kbas , metrics , display advertising , clickthrough , advertising effectiveness , dynamic logic

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FEATURED VIDEO TUTORIAL

Real car buyers tell us about the things they liked and didn't like at the dealership.

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