Learning Library

SEP 13
2012
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

New Platforms to Influence Car Shoppers Handbook

Our popular handbook has been updated with the latest tools and tactics that will help you drive engagement and exposure for your inventory.

Download Handbook Now

tags:  online marketing , platforms , reputation management , mobile , chat , social networking , video

JUL 25
2012
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
How to Know If You Need a Social Media Manager
Learn about the qualities to look for in a social media manager.
Resource
How to Build Relationships with Media
Learn how to get out in front of your reputation and create a strong public image for your dealership
Resource
7 Steps to Create a Social Media Roadmap
Regardless whether you're personally handling your dealership's social media or you've hired a social media manager, you need a strategic roadmap. Here's what you need to do.

The POEM Marketing Strategy: Understanding Paid, Owned and Earned Media

POEM (paid, earned and owned media) is a solution that marketers are using to grab consumers' attention in the online space. Find out how POEM works and how to make it work for you.

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tags:  paid , earned , owned , media , social media , marketing

JUN 27
2012
  •  
    Shopper Insights
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    Best Practices
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    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Social Networking Readiness Test
Thinking about going social? Use these checklists to determine whether the time is right.
Resource
How to Know If You Need a Social Media Manager
Learn about the qualities to look for in a social media manager.
Resource
How to Build Relationships with Media
Learn how to get out in front of your reputation and create a strong public image for your dealership

7 Steps to Create a Social Media Roadmap

Regardless whether you're personally handling your dealership's social media or you've hired a social media manager, you need a strategic roadmap. Here's what you need to do.

Read More >

tags:  social networking , social media , social media strategy , social media roadmap

MAY 15
2012
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    Shopper Insights
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    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Spring 2012 Digital Dealer Conference Recap

Autotrader was at the 12th Digital Dealer Conference in Orlando to hear firsthand what vendors and best-in-class dealers are saying about using the Internet and technology at dealerships. Learn what the prominent and recurring themes were at this year's conference.

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tags:  digital dealer

MAR 9
2012
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
How to Know If You Need a Social Media Manager
Learn about the qualities to look for in a social media manager.

Why You Need a Social Media Policy and What It Should Include

If you're involved in any type of social media, or even if you're just thinking about it, you need to implement a social media policy. This article discusses why you need a social media policy and provides tips on what it should include.

Read More >

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FEATURED VIDEO TUTORIAL

Real car buyers tell us why they chose the dealership they purchased from.

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