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Dealer Learning Center
POEM (paid, earned and owned media) is a solution that marketers are using to grab consumers' attention in the online space. Find out how POEM works and how to make it work for you.
Autotrader was at the 12th Digital Dealer Conference in Orlando to hear firsthand what vendors and best-in-class dealers are saying about using the Internet and technology at dealerships. Learn what the prominent and recurring themes were at this year's conference.
If you're involved in any type of social media, or even if you're just thinking about it, you need to implement a social media policy. This article discusses why you need a social media policy and provides tips on what it should include.