Learning Library

JUN 27
2012
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Social Networking Readiness Test
Thinking about going social? Use these checklists to determine whether the time is right.
Resource
How to Know If You Need a Social Media Manager
Learn about the qualities to look for in a social media manager.
Resource
How to Build Relationships with Media
Learn how to get out in front of your reputation and create a strong public image for your dealership

7 Steps to Create a Social Media Roadmap

Regardless whether you're personally handling your dealership's social media or you've hired a social media manager, you need a strategic roadmap. Here's what you need to do.

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tags:  social networking , social media , social media strategy , social media roadmap

MAY 15
2012
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Spring 2012 Digital Dealer Conference Recap

Autotrader was at the 12th Digital Dealer Conference in Orlando to hear firsthand what vendors and best-in-class dealers are saying about using the Internet and technology at dealerships. Learn what the prominent and recurring themes were at this year's conference.

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tags:  digital dealer

MAR 9
2012
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
How to Know If You Need a Social Media Manager
Learn about the qualities to look for in a social media manager.

Why You Need a Social Media Policy and What It Should Include

If you're involved in any type of social media, or even if you're just thinking about it, you need to implement a social media policy. This article discusses why you need a social media policy and provides tips on what it should include.

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MAR 1
2012
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
The Good, the Bad and the Ugly: Do You Really Know What Your Customers Are Saying about You?
Word-of-mouth has gone viral and so has your reputation. Anyone with an Internet connection can post anything about your dealership. Here, 6 easy steps for managing your reputation.

How to Build Relationships with Media

Learn how to get out in front of your reputation and create a strong public image for your dealership

Read More >

tags:  reputation management , media

FEB 17
2012
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Social Networking Readiness Test
Thinking about going social? Use these checklists to determine whether the time is right.

How to Know If You Need a Social Media Manager

Learn about the qualities to look for in a social media manager.

Read More >

tags:  social , social networking , social media , facebook , twitter , reputation management

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