Learning Library

OCT 7
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
APR 22
2013
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Social Networking Readiness Test
Thinking about going social? Use these checklists to determine whether the time is right.
Resource
How to Build Relationships with Media
Learn how to get out in front of your reputation and create a strong public image for your dealership

The Good, the Bad and the Ugly: Do You Really Know What Your Customers Are Saying about You?

Word-of-mouth has gone viral and so has your reputation. Anyone with an Internet connection can post anything about your dealership. Here, 6 easy steps for managing your reputation.

Read More >

tags:  online reputation management , reputation management

DEC 20
2012
  •  
    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Digital Audience Analysis Webinar

Understanding online car shopping behavior & sources of traffic to dealer websites.

WatchWatch Video

tags:  digital audience analysis , third party sites , car shopping behavior , traffic source , white paper , independent , franchise

SEP 13
2012
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

New Platforms to Influence Car Shoppers Handbook

Our popular handbook has been updated with the latest tools and tactics that will help you drive engagement and exposure for your inventory.

Download Handbook Now

tags:  online marketing , platforms , reputation management , mobile , chat , social networking , video

JUL 25
2012
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
How to Know If You Need a Social Media Manager
Learn about the qualities to look for in a social media manager.
Resource
How to Build Relationships with Media
Learn how to get out in front of your reputation and create a strong public image for your dealership
Resource
7 Steps to Create a Social Media Roadmap
Regardless whether you're personally handling your dealership's social media or you've hired a social media manager, you need a strategic roadmap. Here's what you need to do.

The POEM Marketing Strategy: Understanding Paid, Owned and Earned Media

POEM (paid, earned and owned media) is a solution that marketers are using to grab consumers' attention in the online space. Find out how POEM works and how to make it work for you.

Download Article Now

tags:  paid , earned , owned , media , social media , marketing

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FEATURED VIDEO TUTORIAL

Real car buyers tell us about the things they liked and didn't like at the dealership.

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    Video
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    Webinar

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