Learning Library

NOV 23
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
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    Digital Retailing

3 Reasons to Drill Down into Your Web Data Using Referral Analytics

Whether you’re a seasoned dealership analytics veteran or just getting started in tracking your business’s digital performance, this article is for both of you.

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tags:  best practices , digital performance , analytics

NOV 9
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

6 Ways to Prepare Your Digital Ads for Black Friday

Black Friday attracts millions of eyeballs online and creates the potential for high sales volume for automotive. Your dealership can reap the benefits of this traffic spike by

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OCT 26
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Evolving Your Marketing Strategy with Social Media

With some simple steps and a little bit of marketing know-how, a sound social media strategy will greatly improve your bottom line

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tags:  social media , social networking , marketing strategy

OCT 7
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
APR 22
2013
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Social Networking Readiness Test
Thinking about going social? Use these checklists to determine whether the time is right.
Resource
How to Build Relationships with Media
Learn how to get out in front of your reputation and create a strong public image for your dealership

The Good, the Bad and the Ugly: Do You Really Know What Your Customers Are Saying about You?

Word-of-mouth has gone viral and so has your reputation. Anyone with an Internet connection can post anything about your dealership. Here, 6 easy steps for managing your reputation.

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tags:  online reputation management , reputation management

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FEATURED VIDEO TUTORIAL

Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.

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