Learning Library

APR 18
2017
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
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    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Why Website Security Is Essential for a Consumer-Centric Website Experience

Dealer websites are in the midst of a major transition from being browsing-focused, catalog sites of inventory and basic dealer information, to full on consumer applications with digital retailing solutions and more shopper-centric capabilities

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tags:  security , https , website , digital retailing , transacting

MAR 28
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy

While other dealerships may continue to implement an outdated sales model, you can market your dealership by

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tags:  google , digital retailing , zero moment of truth , micro moment , paid search , targeting , retargeting

FEB 27
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Why Online Sentiment Should Have an Impact on Your Digital Strategy

Today, customer sentiment is measurable online. This presents dealerships with both challenges and opportunities to influence

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tags:  online reviews , sentiment , star rating , forum , digital strategy , social

FEB 1
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

4 Digital Ad Strategy Tips to Tackle This Year’s Big Game Opportunity

If you think 115 million people are tuning in to watch the glory of the game, think again -- many tune in just to watch the commercials

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NOV 23
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

3 Reasons to Drill Down into Your Web Data Using Referral Analytics

Whether you’re a seasoned dealership analytics veteran or just getting started in tracking your business’s digital performance, this article is for both of you.

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tags:  best practices , digital performance , analytics

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