Learning Library

JUN 12
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Retailing

Kelley Blue Book Used Car Market Report - May 2015

  • Fuel prices continue steep climb in May 2015
  • Despite increasing fuel prices, electric vehicles among worst-performing segment
  • Buick, Jeep and Dodge report largest gains year-to-date

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tags:  kelley blue book market report , used cars

MAY 25
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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Additional
Resources
Resource
2015 Automotive Buyer Influence Study
This study, conducted by IHS Automotive and commissioned by Autotrader, shows the sources currently influencing vehicle purchases.

2015 Automotive Buyer Influence Study 3-in-1 Infographic

Three infographics that reveal key data points from the latest study about the influence of media on New & Used car buyers.

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tags:  automotive buyer influence study , influence , shopping behavior , independent , used cars , new cars , ihs , polk , abis , infograpghic

MAY 8
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Kelley Blue Book Used Car Market Report - April 2015

  • Fuel prices relatively flat in April; remain low year-over-year
  • Sports car values heat up prior to summer months, while electric vehicle values cool
  • Chrysler, Buick report largest gains on strength of popular models in April

Download Report Now

tags:  kelley blue book market report , used cars

APR 21
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Digital Retailing

2015 Online Retail F&I Study

Negotiating and applying for credit are two aspects of the car-buying experience that are particular sources of anxiety for consumers. Despite their general anxiety and reluctance around F&I, 84% beleive F&I products have real value and 72% of shoppers indicated that they are still interested in learning more about F&I products and services.

Learn more about how you can drive influence and preference for F&I products at your dealership.

Download Study Results Now

tags:  makemydeal , fi , online retail , research , finance , fi

APR 20
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Customer Handling Infographic

Customer handling and the experience at the dealership is one of the top reasons why a car buyer decides to purchase from a dealership. A good experience can mean repeat and referral business for your dealership.

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tags:  customer handling , customer experience , dealership experience , independent , franchise

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FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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