Learning Library

JUL 10
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing

Kelley Blue Book Used Car Market Report - June 2015

  • Fuel prices continue to rise into summer months
  • Used-car values continue downward trend, pickups remain stable
  • Toyota Tundra values top list for best performing year-to-date

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tags:  kelley blue book market report , used cars

JUL 5
2015
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    Shopper Insights
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    Digital Retailing
Additional
Resources
Resource
Online Strategies for Influencing Car Shoppers
Economic changes have caused a shift in consumer shopping behavior. Learn about the new automotive shopper and how to use the Internet to impact consumers' decision-making process.
Resource
Telling Your Value Story Through Photos
Learn how to take great photos that motivate customers to stop, look, and ultimately buy your vehicles.
Resource
Telling Your Value Story with Custom Comments
Learn valuable writing tips for creating custom comments that influence car shoppers' decision-making process.
Resource
Telling Your Value Story with Video
Learn practical tips for creating engaging videos that influence shoppers and where to post them online.
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How to Use the Internet to Level the Playing Field Between You and Your Competition
Straightforward steps to get the same results online as the "Big Guys."

Research Shows How Strong Merchandising with Used Cars Give You an Edge

Regardless of whether you're a franchise or an independent dealer, you can set yourself apart from your competition, and drive influence and preference with strong merchandising. Take a look at the numbers.

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tags:  merchandising , used cars , infographics , used car merchandising

JUN 12
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Kelley Blue Book Used Car Market Report - May 2015

  • Fuel prices continue steep climb in May 2015
  • Despite increasing fuel prices, electric vehicles among worst-performing segment
  • Buick, Jeep and Dodge report largest gains year-to-date

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tags:  kelley blue book market report , used cars

MAY 25
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
Additional
Resources
Resource
2015 Automotive Buyer Influence Study
This study, conducted by IHS Automotive and commissioned by Autotrader, shows the sources currently influencing vehicle purchases.

2015 Automotive Buyer Influence Study 3-in-1 Infographic

Three infographics that reveal key data points from the latest study about the influence of media on New & Used car buyers.

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tags:  automotive buyer influence study , influence , shopping behavior , independent , used cars , new cars , ihs , polk , abis , infograpghic

MAY 8
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Kelley Blue Book Used Car Market Report - April 2015

  • Fuel prices relatively flat in April; remain low year-over-year
  • Sports car values heat up prior to summer months, while electric vehicle values cool
  • Chrysler, Buick report largest gains on strength of popular models in April

Download Report Now

tags:  kelley blue book market report , used cars

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