Learning Library

FEB 17
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

White Paper: What Drives Shopping Choices for Vehicle Re-Purchasers?

Since 2010, the Autotrader Sourcing program has been conducting an annual survey of consumers who bought vehicles from over 400 franchise and independent dealerships across the U.S. The research provided insights into a variety of important questions about these vehicle “re-purchasers,” including what percentage of them:

  • Returned to buy from the same dealership
  • Re-purchased the same make
  • Re-purchased the same make and model

The survey also provided a glimpse of what drove their shopping decisions. Be sure to check out these additional shopper insights to see how you can better engage today's customers.

Download White Paper Now

tags:  repurchaser , shopping behavior , dealership experience , white paper , independent

JAN 12
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Seeing Is Believing: What Car Shoppers Want from Online Videos

The 2015 Cox Automotive Consumer Video Research Study found that 65% of consumers consider vehicle videos to be an important part of their car-shopping process.

Download this information sheet to learn what types of video content shoppers find most helpful, and the ideal video length.

Download PDF Now

tags:  online merchandising , tips , video , research , independent

NOV 16
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

2015 Autotrader CPO Study

It’s a great time to be in the CPO business. Certified Pre-Owned (CPO) car sales continue to gain traction and are up 10.6% over 2014 (as of Oct. '15). Learn more about CPO from the 6th annual CPO study that includes trending data of car shoppers' attitudes about Certified Pre-Owned vehicles.

Download the study results

Get more insights from the 2015 Autotrader CPO Study
On November 17, Isabelle Helms, Vice President of Research & Market Intelligence for Cox Automotive, revealed additional insights from the study during Used Car Week. In this presentation, she identified  the “new” used car shopper – the prime target for CPO, and  shared 5 tactics to effectively turn this group of shoppers into CPO buyers. 

See the presentation from Used Car Week

tags:  cpo , certified , research , autotrader

NOV 10
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Kelley Blue Book Used Car Market Report - Third Quarter 2015

  • Auction values reach two-year low in third quarter
  • Fuel prices decline in third quarter
  • Pickups and SUVs/crossovers outperform market in third quarter
  • Subaru bests the mid-size and compact car segments

Download Report Now

tags:  kelley blue book market report , used cars

OCT 31
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
Digital Audience Analysis Webinar
Understanding online car shopping behavior & sources of traffic to dealer websites.

White Paper: Digital Audience Analysis

The digital audience analysis looks at the online behavior of more than 3 million car shoppers across 1,300 dealers and reveals key insights about the role and influence of third-party sites and search engines during the car shopping process.

Download White Paper Now

tags:  digital audience analysis , thirdparty sites , car shopping behavior , traffic source , white paper , independent , franchise

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FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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