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The 2015 Autotrader Consumer Video Research Study found that 65% of consumers consider vehicle videos to be an important part of their car-shopping process.
Download this information sheet to learn what types of video content shoppers find most helpful, and the ideal video length.
Dale Pollak shares four operational imperatives to help dealers do a better job sourcing auction cars.
Dale Pollak shares his thoughts on how dealers can achieve greater efficiency and satisfaction on the lot by working deals online.
It’s a great time to be in the CPO business. Certified Pre-Owned (CPO) car sales continue to gain traction and are up 10.6% over 2014 (as of Oct. '15). Learn more about CPO from the 6th annual CPO study that includes trending data of car shoppers' attitudes about Certified Pre-Owned vehicles.
Get more insights from the 2015 Autotrader CPO Study
On November 17, Isabelle Helms, Vice President of Research & Market Intelligence for Cox Automotive, revealed additional insights from the study during Used Car Week. In this presentation, she identified the “new” used car shopper – the prime target for CPO, and shared 5 tactics to effectively turn this group of shoppers into CPO buyers.
- Auction values reach two-year low in third quarter
- Fuel prices decline in third quarter
- Pickups and SUVs/crossovers outperform market in third quarter
- Subaru bests the mid-size and compact car segments
FEATURED VIDEO TUTORIAL
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.
2015 Digital F&I Experience Study
Dealers that offer a digital F&I experience benefit from higher repeat and referral business as well as improved customer satsisfaction
Cox Automotive Partners with Zambezi to Transform Autotrader, Kelley Blue Book Brands
Autotrader will collaborate with Zambezi to reignite ... read more.
Cox Automotive Leverages VinSolutions CRM Solution for its Automotive Retailing Clients
The company will make the VinSolutions CRM product its ... read more.
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