Learning Library

APR 28
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing

How to Sell High-Tech Vehicles Without a PhD from MIT

For a big percentage of today’s consumers, vehicle technology is a top consideration during the purchase process

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tags:  technology , sales process , tech , millennials

APR 28
2017
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Kelley Blue Book Market Report - First Quarter 2017

  • Auction values see moderate declines in first quarter of 2017
  • Luxury high performance vehicles best 2016 model-year retention by segment; Porsche leads in top three spots
  • Compact and subcompact vehicles continue to trend lower year-over-year
  • Fuel prices hold steady during first quarter 2017; up 12 percent year-over-year

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tags:  kelley blue book market report , kbb , used cars , new cars , auction

APR 19
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Cox Automotive Industry Update – April 2017

This monthly report leverages Cox Automotive’s multifaceted insight into the automotive marketplace to provide a one-page overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. 

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tags:  market report , industry update , economic indicators , supply , demand , credit

APR 18
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Why Website Security Is Essential for a Consumer-Centric Website Experience

Dealer websites are in the midst of a major transition from being browsing-focused, catalog sites of inventory and basic dealer information, to full on consumer applications with digital retailing solutions and more shopper-centric capabilities

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tags:  security , https , website , digital retailing , transacting

MAR 28
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

How to Use Google’s New Micro-Moment Automotive Study to Inform Your Digital Strategy

While other dealerships may continue to implement an outdated sales model, you can market your dealership by

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tags:  google , digital retailing , zero moment of truth , micro moment , paid search , targeting , retargeting

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FEATURED VIDEO TUTORIAL

Real car buyers tell us why they chose the dealership they purchased from.

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