Learning Library

JAN 12
2016
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Seeing Is Believing: What Car Shoppers Want from Online Videos

The 2015 Autotrader Consumer Video Research Study found that 65% of consumers consider vehicle videos to be an important part of their car-shopping process.

Download this information sheet to learn what types of video content shoppers find most helpful, and the ideal video length.

downloadDownload PDF Now

JAN 4
2016
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

4 Ways To Turn Auction Cars Into Advantage At Your Store

Dale Pollak shares four operational imperatives to help dealers do a better job sourcing auction cars.

Read More >

DEC 14
2015
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

3 Ways to Avoid Falling Flat with Today's Vehicle Buyers

Dale Pollak shares his thoughts on how dealers can achieve greater efficiency and satisfaction on the lot by working deals online.

Read More >

NOV 16
2015
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

2015 Autotrader CPO Study

It’s a great time to be in the CPO business. Certified Pre-Owned (CPO) car sales continue to gain traction and are up 10.6% over 2014 (as of Oct. '15). Learn more about CPO from the 6th annual CPO study that includes trending data of car shoppers' attitudes about Certified Pre-Owned vehicles.

Download the study results

Get more insights from the 2015 Autotrader CPO Study
On November 17, Isabelle Helms, Vice President of Research & Market Intelligence for Cox Automotive, revealed additional insights from the study during Used Car Week. In this presentation, she identified  the “new” used car shopper – the prime target for CPO, and  shared 5 tactics to effectively turn this group of shoppers into CPO buyers. 

See the presentation from Used Car Week

download

NOV 10
2015
  •  
    Best Practices
  •  
    Digital Marketing
  •  
    Market Reports
  •  
    Research
  •  
    Search & Social
  •  
    Shopper Insights
  •  
    Video
  •  
    White Papers & Case Studies

Kelley Blue Book Used Car Market Report - Third Quarter 2015

  • Auction values reach two-year low in third quarter
  • Fuel prices decline in third quarter
  • Pickups and SUVs/crossovers outperform market in third quarter
  • Subaru bests the mid-size and compact car segments

downloadDownload Report Now

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

2015 Digital F&I Experience Study
Dealers that offer a digital F&I experience benefit from higher repeat and referral business as well as improved customer satsisfaction

LATEST RESOURCES

Feb
2016
11

Cox Automotive Partners with Zambezi to Transform Autotrader, Kelley Blue Book Brands
Autotrader will collaborate with Zambezi to reignite ... read more.

Feb
2016
11

Cox Automotive Leverages VinSolutions CRM Solution for its Automotive Retailing Clients
The company will make the VinSolutions CRM product its ... read more.

Stay In Touch

Subscribe to our monthly newsletter to stay current with our latest events, news and resources.

Your privacy is important to us.

Explore The Dealer Learning Center