Events

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Jan
2017
23

Flash Forum Webinar: 2016 Multi-Tier Advertising Study

  • WHEN
  • Monday, January 23
  • Time: 11am-11:30am
  • WHERE
  • Online Event

Click Here to Register

Improve your value to your dealership with Cox Automotive’s Virtual Education Series. This 30-minute webinar identifies the advertising messages across Tiers 1, 2 and 3 that consumers respond to most, shows you how to achieve an optimal balance between online and traditional offline advertising, and examines how to better leverage your co-op dollars.

tags:  flash forum , webinar , multitier advertising

Jan
2017
26

NADA Convention & Expo 2017

  • WHEN
  • Thursday, January 26 - Sunday, January 29 2017
  • WHERE
  • Ernest N. Morial Convention Center, New Orleans, LA

Click Here to Register

The NADA Convention & Expo is the world's largest international gathering of franchised new-vehicle dealers. It offers dealers the chance to meet face-to-face with major automakers, provides dozens of workshops with the industry's best trainers, and features hundreds of exhibitors showcasing the latest equipment, services and technologies.

You will also have the opportunity to experience a demo of the industry's first unified marketing and media solution brought to you by Autotrader, Kelley Blue Book and Dealer.com. Join us at Booth #1315 and see how the combined power of a Digital Retailing platform, Experience Optimization and Advertising solutions, and a new Connections App can help you reach the largest audience of likely buyers, engage them from their first click to their final purchase, and drive faster deals. Book your demo now and get a $50 gift card when we see you at the show!

Cox Automotive Featured Workshops:

Break the Chains That Bind Your Used Vehicle Supply Chain 
Angie Babin, VP, Retail Advantage, Manheim 

Speed, simplicity and quality: critical factors in maximizing dealership profit potential…and the future of optimized operations. A growing need to evolve wholesale operations means owners and managers increasingly want efficient, cost-effective ways to stock their lots - allowing them to focus on serving customers and selling vehicles on the retail side of their business. To master the acquisition, administrative and logistical issues that contribute to costly supply chain challenges, dealerships need a comprehensive strategy that addresses acquisition, transportation, retail inspection, retail reconditioning and detail work, merchandising and storage.

1/26 2:30 PM – 3:30 PM Room: 221
1/26 4:00 PM – 5:00 PM Room: 222

Cause-Based Marketing & Audience-Based Advertising 
Jessica Stafford, VP, Marketing, Cox Automotive Media Group

In today’s marketplace, dealers can easily adopt the forward-thinking advertising trends of the world’s top-performing companies. Gone are the days of guaranteed ad reach during local TV news broadcasts and drive time traffic radio. Today’s consumer operates online in a fast-paced, multitasking world of constant connection and intentional engagement. So how do you continue to serve these consumers your brand message? The key is targeting the right audience, not specific placements, with clear, consistent and intentional messaging. Caused-based marketing – demonstrating brand contribution to community while selling products or services – is one form of messaging that resonates logically and emotionally.

1/26 4:00 PM – 5:00 PM Room: 221
1/27 10:30 AM – 11:30 AM Room: 222


99 Billion Opportunity with Fixed Ops
Jim Roche, Senior VP, Marketing & Managed Services, Xtime

64% of dealers identify customer retention as their primary business concern, and 94% of dealer personnel believe the service experience is more important than the service itself. Yet franchised dealers provide less than 33% of service visits, consumers will only drive 10 miles for vehicle service, and 34% of consumers think dealerships overcharge. How can dealers capitalize on unrealized opportunities presented by fixed operations? Simply put, most dealerships leave money on the table when it comes to maintenance and repair. By improving the ownership experience associated with service, the automotive industry can improve service retention and ultimately increase profitable growth.

1/27 1:00 PM – 2:00 PM Room: 223
1/28 9:00 AM – 10:00 AM Room: 222

 
Vital Metrics for Tomorrow’s Dealers 
Les Abrams,  Dealer Training and Client Services, Cox Automotive
Dick Parrish, Dealership Management Consultant, NADA 20 Groups

Dealer Principals today are flooded with data and reports from  financial statements, websites, the OEM, CRM, DMS, BDC, vendors and more. Where do you begin your analysis? Which metrics are most vital and how are they connected?  This workshop will combine the potent resources of NADA and Cox Automotive to reveal the most valuable data points that Dealer Principals should be monitoring and  will share proven best practices to move the  needle of success for your dealership.

1/26 2:30 PM – 3:30 PM Room: 278 – 280 
1/26 4:00 PM – 5:00 PM Room: 278- 280
1/28 9:00 AM – 10:00 AM Room: 203 – 205

Translation Session:
1/28 11:00 AM - 12:00 PM Room: 275-277

Feb
2017
10

Flash Forum Webinar: 2016 CPO Study

  • WHEN
  • Friday, February 10
  • Time: 1pm-1:30pm
  • WHERE
  • Online Event

Click Here to Register

Improve your value to your dealership with Cox Automotive’s Virtual Education Series. This 30-minute webinar provides in-depth insight into year-over-year CPO trends, shopper vs. owner value perceptions of CPO, and an (all-new) dealer CPO perspective that will help you take full advantage of the continued strength of CPO sales.

tags:  flash forum , webinar , cpo study

Feb
2017
27

Flash Forum Webinar: 2017 Car Buyer Journey Study

  • WHEN
  • Monday, February 27
  • Time: 12pm-12:30pm
  • WHERE
  • Online Event

Click Here to Register

Improve your value to your dealership with Cox Automotive’s Virtual Education Series. This 30-minute webinar explores how consumers shop, conduct research, make vehicle purchase decisions, and allocate their time along the car buying journey.

tags:  flash forum , webinar , 2017 car buyer journey

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FEATURED VIDEO TUTORIAL

Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.

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