Welcome to the
Dealer Learning Center
- Monday, January 23
- Time: 11am-11:30am
- Online Event
Improve your value to your dealership with Cox Automotive’s Virtual Education Series. This 30-minute webinar identifies the advertising messages across Tiers 1, 2 and 3 that consumers respond to most, shows you how to achieve an optimal balance between online and traditional offline advertising, and examines how to better leverage your co-op dollars.
- Thursday, January 26 - Sunday, January 29 2017
- Ernest N. Morial Convention Center, New Orleans, LA
The NADA Convention & Expo is the world's largest international gathering of franchised new-vehicle dealers. It offers dealers the chance to meet face-to-face with major automakers, provides dozens of workshops with the industry's best trainers, and features hundreds of exhibitors showcasing the latest equipment, services and technologies.
You will also have the opportunity to experience a demo of the industry's first unified marketing and media solution brought to you by Autotrader, Kelley Blue Book and Dealer.com. Join us at Booth #1315 and see how the combined power of a Digital Retailing platform, Experience Optimization and Advertising solutions, and a new Connections App can help you reach the largest audience of likely buyers, engage them from their first click to their final purchase, and drive faster deals. Book your demo now and get a $50 gift card when we see you at the show!
Cox Automotive Featured Workshops:
Break the Chains That Bind Your Used Vehicle Supply Chain
Angie Babin, VP, Retail Advantage, Manheim
Speed, simplicity and quality: critical factors in maximizing dealership profit potential…and the future of optimized operations. A growing need to evolve wholesale operations means owners and managers increasingly want efficient, cost-effective ways to stock their lots - allowing them to focus on serving customers and selling vehicles on the retail side of their business. To master the acquisition, administrative and logistical issues that contribute to costly supply chain challenges, dealerships need a comprehensive strategy that addresses acquisition, transportation, retail inspection, retail reconditioning and detail work, merchandising and storage.
1/26 2:30 PM – 3:30 PM Room: 221
1/26 4:00 PM – 5:00 PM Room: 222
Cause-Based Marketing & Audience-Based Advertising
Jessica Stafford, VP, Marketing, Cox Automotive Media Group
In today’s marketplace, dealers can easily adopt the forward-thinking advertising trends of the world’s top-performing companies. Gone are the days of guaranteed ad reach during local TV news broadcasts and drive time traffic radio. Today’s consumer operates online in a fast-paced, multitasking world of constant connection and intentional engagement. So how do you continue to serve these consumers your brand message? The key is targeting the right audience, not specific placements, with clear, consistent and intentional messaging. Caused-based marketing – demonstrating brand contribution to community while selling products or services – is one form of messaging that resonates logically and emotionally.
1/26 4:00 PM – 5:00 PM Room: 221
1/27 10:30 AM – 11:30 AM Room: 222
99 Billion Opportunity with Fixed Ops
Jim Roche, Senior VP, Marketing & Managed Services, Xtime
64% of dealers identify customer retention as their primary business concern, and 94% of dealer personnel believe the service experience is more important than the service itself. Yet franchised dealers provide less than 33% of service visits, consumers will only drive 10 miles for vehicle service, and 34% of consumers think dealerships overcharge. How can dealers capitalize on unrealized opportunities presented by fixed operations? Simply put, most dealerships leave money on the table when it comes to maintenance and repair. By improving the ownership experience associated with service, the automotive industry can improve service retention and ultimately increase profitable growth.
1/27 1:00 PM – 2:00 PM Room: 223
1/28 9:00 AM – 10:00 AM Room: 222
Vital Metrics for Tomorrow’s Dealers
Les Abrams, Dealer Training and Client Services, Cox Automotive
Dick Parrish, Dealership Management Consultant, NADA 20 Groups
Dealer Principals today are flooded with data and reports from financial statements, websites, the OEM, CRM, DMS, BDC, vendors and more. Where do you begin your analysis? Which metrics are most vital and how are they connected? This workshop will combine the potent resources of NADA and Cox Automotive to reveal the most valuable data points that Dealer Principals should be monitoring and will share proven best practices to move the needle of success for your dealership.
1/26 2:30 PM – 3:30 PM Room: 278 – 280
1/26 4:00 PM – 5:00 PM Room: 278- 280
1/28 9:00 AM – 10:00 AM Room: 203 – 205
1/28 11:00 AM - 12:00 PM Room: 275-277
- Friday, February 10
- Time: 1pm-1:30pm
- Online Event
Improve your value to your dealership with Cox Automotive’s Virtual Education Series. This 30-minute webinar provides in-depth insight into year-over-year CPO trends, shopper vs. owner value perceptions of CPO, and an (all-new) dealer CPO perspective that will help you take full advantage of the continued strength of CPO sales.
- Monday, February 27
- Time: 12pm-12:30pm
- Online Event
Improve your value to your dealership with Cox Automotive’s Virtual Education Series. This 30-minute webinar explores how consumers shop, conduct research, make vehicle purchase decisions, and allocate their time along the car buying journey.