Welcome to the
Dealer Learning Center
- Dealer Learning Center :
- Wednesday, March 16 - Thursday, March 17 2016
- Time: 8am-3:30pm
- Caesar's Palace, Las Vegas, NV
Leveraging your Finance to put more buyers in your lane - Susan Moritz, Vice President of Development, NextGear Capital
- Thursday, March 31 - Sunday, April 3 2016
- Wynn Hotel, Las Vegas, NV
The NADA Convention & Expo is the world's largest international gathering place for franchised new-vehicle dealers. The convention offers dealers a rare chance to meet face-to-face with executives of major auto manufacturers and features hundreds of exhibitors showcasing the latest equipment, services and technologies and dozens of workshops with the industry's best trainers. The 2016 NADA Convention & Expo will take place Thursday, March 31st through Sunday, April 3rd, 2016 in the Las Vegas Convention Center.
Cox Automotive Featured Workshops:
Partner Through Positive Disruption
Kevin Filan, Vice President, Customer Marketing, Cox Automotive
This presentation will speak to the impact of three positive and negative industry disruptors. While negative disruptors can cause a decline in vehicles purchased, specifically for millennials, there is an opportunity to leverage disruption for positive change and growth. Learn how greater focus on customer handling can speed up the ownership and vehicle lifecycle to expedite the wholesale to retail process and drive increased demand.
Advertising that Influences!
Doug Keim, Vice President, Product Management, Cox Automotive
This presentation, rooted in data and research, will demonstrate how specific brand messaging across Tiers 1, 2 and 3 positively influences consumer preference for a dealership. These findings provide dealers insight into building more effective ad creative and demonstrate opportunities to better leverage manufacturer co-op dollars.
Create a Blueprint: Thrive in Today’s Digital World
Paul Whitworth, VP, Business Operations, Cox Automotive
This workshop addresses the changing expectations and needs of today's digitally driven dealership customers and the challenges these customers create for dealers. Combining Cox Automotive dealership performance data, industry research and best practices, this session provides a blueprint to help dealers align their technology solutions and in-store processes to satisfy customer expectations today and drive future growth and profitability.
Top Trends Shaping the Used Car Market Evolution
Tom Webb, Chief Economist, Cox Automotive
Ellie Johnson, General Manager, Manheim
This presentation will examine five key trends in the used car market to enable dealers to adapt and prepare for the next evolution of the wholesale marketplace. Learn how new digital tools and strategies will help dealers win more customers and sell more cars and how the used vehicle market represents the critical link in today’s automotive ecosystem.
Keep Control of Your Retail Business Online
Mike Burgiss, Founder & Vice President, MakeMyDeal
This presentation will explore key areas where consumer demand is influencing rapid change in automotive retail, and specific opportunities for improvements in the car-buying process. We will also address how those embracing change are answering consumer demands to win in today’s competitive market.
Attract and Retain Top Employee Talent
Kathleen Korpita, Vice President, Talen Management & Diversity, Cox Automotive
This presentation will share insights from Cox Automotive’s Talent Management & Diversity team about what dynamic and growing organizations can do to attract and retain high performing employees - from the hiring process and company culture to employee development and recognition programs. This session will also address how to appeal to and create loyalty among Millennial employees, specifically.
FEATURED VIDEO TUTORIAL
Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.
2015 Digital F&I Experience Study
Dealers that offer a digital F&I experience benefit from higher repeat and referral business as well as improved customer satsisfaction
Kelley Blue Book Names 16 Best Family Cars Of 2016
KBB.com editors conduct extensive real-world tests, ... read more.
Experts from Cox Automotive™ Brands to Speak at CBT Automotive Conference and Expo
Speakers representing Cox Automotive and its brands ... read more.
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