Events

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Oct
2016
5

New England Interactive Dealer Summit

  • WHEN
  • Wednesday, October 5
  • Time: 9am-2pm
  • WHERE
  • Sheraton Framingham Hotel & Conference Center, 1657 Worcester Rd, Framingham, MA 01701

Click Here to Register

What if you could double your annual vehicle turn while improving the customer experience?  Learn how improving your efficiencies can have a direct result on sales and customer retention.

Find out from subject matter experts how little changes can yield big results.   A variety of sessions to be offered:

Wholesale Process:  "From the Auction to Your Lot: 5 Ways to Speed Up the Wholesale Process"
 
It’s a simple concept. The sooner you get your cars on the lot, the sooner they’re ready to sell. Easy enough, right? Buy, transport, recondition, take photos, create a description, get them online, and put it on the lot. But what’s soon? A week? Two weeks? Here’s a reality check: progressive dealers are already taking action in these areas. While it takes the average dealer 10+ days, the top 20% of dealers are doing it in less than four. Come learn the secrets of these top-performing dealers and the steps they are taking to protect their profit margins by speeding up their wholesale process.

Digital Marketing: Digital Marketing Strategy and Landscape 2016"
 
Today's automotive digital advertising space is cluttered with false expectations and false promises, leaving dealers confused about even the simplest of concepts such as aligning a proper budget strategy for SEM. In this workshop, you'll learn five key takeaways you'll be able to implement immediately that will instantly aid in having a better, more efficient and transparent ROI from your digital marketing efforts. This is a simple, actionable plan that focuses on digital marketing strategies for SEM and SEO, and we'll use common sense to drive a true ROI strategy.

Trade-In Process: "Maximize Operational Profit and Consumer Confidence"
 
In this workshop, you will learn how credibility, consumer confidence, and relevance are directly tied to your profits. By utilizing Kelley Blue Book throughout your retailing strategy including digital presence, during the trade evaluation, and sales process, you both empower your customer along with driving more in market shoppers to your store.  This workshop will be faciliated by Ed French, who consults with dealers across the country on how to intetrate Kelley Blue Book into their dealer operations and become experts on using KBB's product site.

Customer Handling:  "How to Deliver and Outstanding Customer Handling Experience"
 
The customer experience at your store equates to customer satisfaction with your store, and customer satisfaction is key to creating repeat and referral business for future sales and service.  This interactive session will look at examples and best practices from customer service titans and put participants' customer handling skills to the test with different car shopper types.

 Recruiting and Retention:  "People: Your Only Sustainable Difference. Time to Start Acting That Way"
 
Fewer than 10% of dealerships follow a predefined process for selecting new employees. The results aren’t pretty: turnover averaging close to 70%, millions in lost wages and opportunities, failure to attract quality candidates and poor customer experience. There has to be a better way, right? In this interactive, fast-paced presentation, Hierology’s Kevin Baumgart will present his research -based, patent-pending risk assessment model for dramatically improving your dealership’s selection results. You’ll leave with an approach to hiring and selection that has been deployed in some of the industry’s top dealer groups, and a plan to implement it.

Digital Marketing:  "How to Create a Complete SEO Content Strategy"
 
In this workshop, David Pye shares proven and emerging best practices for dealership content strategy. He provides historical perspective on search engines and their impact on dealership SEO, shares examples of successful digital content including blog posts and custom pages, and ultimately provides a proven framework that any dealership can use to translate original content into increased web traffic, shopper engagement, and conversion.

Join us for this complimentary event to learn and interact with some of the industry's top subject matter experts in the automotive wholesale and retail ecosystem.

tags:  interactive dealer summit , ids , boston , new england , training , workshop

Oct
2016
7

Flash Forum: 2016 Car Buyer Journey Study

  • WHEN
  • Friday, October 7
  • Time: 1pm-1:30pm

Click Here to Register

This 30-minute webinar highlights important research findings about current car-buyer behavior, including how and where they spend their time while shopping for a car. This session is based on Cox Automotive's 2016 Car Buyer Journey Study. Access to the study will be made available to all participants. 

tags:  webinar , training , workshop , 2016 car buyer journey study

Oct
2016
12

Automotive News 100 Best Dealerships to Work For

  • WHEN
  • Wednesday, October 12
  • WHERE
  • Chicago, IL

Click Here to Register

This survey and recognition program is dedicated to finding and recognizing the best employers in the retail automobile industry! If you think your dealership has what it takes to be named to Automotive News' annual list of Best Dealerships To Work For list…or if you simply want to learn more about this project…we invite you to explore this website.

Oct
2016
19

Long Island Elevate

  • WHEN
  • Wednesday, October 19
  • Time: 9am-12pm
  • WHERE
  • Garden City Hotel, 45 7th Garden City, NY 11530

Click Here to Register

What if you could double your annual vehicle turn while improving the customer experience?  Learn how improving your efficiencies can have a direct result on sales and customer retention.

Find out from subject matter experts how little changes can yield big results.   A variety of sessions to be offered:

Wholesale Process:  "From the Auction to Your Lot: 6  Ways to Speed Up the Wholesale Process"
 
It’s a simple concept. The sooner you get your cars on the lot, the sooner they’re ready to sell. Easy enough, right? Buy, transport, recondition, take photos, create a description, get them online, and put it on the lot. But what’s soon? A week? Two weeks? Here’s a reality check: progressive dealers are already taking action in these areas. While it takes the average dealer 10+ days, the top 20% of dealers are doing it in less than four. Come learn the secrets of these top-performing dealers and the steps they are taking to protect their profit margins by speeding up their wholesale process.

Digital Marketing:  "Digital Marketing Strategy and Landscape: Thinking Bigger About Advertising
 
Today's automotive digital advertising space is cluttered with false expectations and false promises, leaving dealers confused about even the simplest of concepts such as alighning a proper budget strategy for SEM. In this workshop, you'll learn five key takeaways you'll be ablel to implement immediately that will instantly aid in having a better, more efficient and transparent ROI from your digital marketing efforts.  This is a simple, actionable plan that focuses on digital marketing strategies for SEM and SEO, and we'll use common sense to drive a true ROI strategy.

Trade-In Process: "Maximize Operational Profit and Consumer Confidence"
 
In this workshop, you will learn how credibility, consumer confidence, and relevance are directly tied to your profits. By utilizing Kelley Blue Book throughout your retailing strategy including digital presence, during the trade evaluation, and sales process, you both empower your customer along with driving more in market shoppers to your store.  This workshop will be faciliated by Ed French, who consults with dealers across the country on how to intetrate Kelley Blue Book into their dealer operations and become experts on using KBB's product site.

Customer Handling:  "How to Deliver and Outstanding Customer Handling Experience"
 
The customer experience at your store equates to customer satisfaction with your store, and customer satisfaction is key to creating repeat and referral business for future sales and service.  This interactive session will look at examples and best practices from customer service titans and put participants' customer handling skills to the test with different car shopper types.

tags:  elevate , long island , training

Oct
2016
20

Newark Elevate

  • WHEN
  • Thursday, October 20
  • Time: 9am-12pm
  • WHERE
  • Newark Liberty International Airport Marriott, 1 Hotel Rd, Newark, NJ 07144

Click Here to Register

What if you could double your annual vehicle turn while improving the customer experience?  Learn how improving your efficiencies can have a direct result on sales and customer retention.

Find out from subject matter experts how little changes can yield big results.   A variety of sessions to be offered:

Wholesale Process:  "From the Auction to Your Lot: 6 Ways to Speed Up the Wholesale Process"
 
It’s a simple concept. The sooner you get your cars on the lot, the sooner they’re ready to sell. Easy enough, right? Buy, transport, recondition, take photos, create a description, get them online, and put it on the lot. But what’s soon? A week? Two weeks? Here’s a reality check: progressive dealers are already taking action in these areas. While it takes the average dealer 10+ days, the top 20% of dealers are doing it in less than four. Come learn the secrets of these top-performing dealers and the steps they are taking to protect their profit margins by speeding up their wholesale process.

Digital Marketing:  "Digital Marketing Strategy and Landscape: Thinking Bigger About Advertising
 
Today's automotive digital advertising space is cluttered with false expectations and false promises, leaving dealers confused about even the simplest of concepts such as alighning a proper budget strategy for SEM. In this workshop, you'll learn five key takeaways you'll be ablel to implement immediately that will instantly aid in having a better, more efficient and transparent ROI from your digital marketing efforts.  This is a simple, actionable plan that focuses on digital marketing strategies for SEM and SEO, and we'll use common sense to drive a true ROI strategy.

Trade-In Process: "Maximize Operational Profit and Consumer Confidence"
 
In this workshop, you will learn how credibility, consumer confidence, and relevance are directly tied to your profits. By utilizing Kelley Blue Book throughout your retailing strategy including digital presence, during the trade evaluation, and sales process, you both empower your customer along with driving more in market shoppers to your store.  This workshop will be faciliated by Ed French, who consults with dealers across the country on how to intetrate Kelley Blue Book into their dealer operations and become experts on using KBB's product site.

Customer Handling:  "How to Deliver and Outstanding Customer Handling Experience"
 
The customer experience at your store equates to customer satisfaction with your store, and customer satisfaction is key to creating repeat and referral business for future sales and service.  This interactive session will look at examples and best practices from customer service titans and put participants' customer handling skills to the test with different car shopper types.

tags:  elevate , newark , training

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