Learning Library

JUN 14
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Cox Automotive Industry Update Report: June 2017

This monthly report leverages Cox Automotive’s multifaceted insight into the automotive marketplace to provide a one-page overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. 

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tags:  industry update , report , economy , economic indicators , supply , demand , credit

JUN 6
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Transparency: Measuring the Value of Your Marketing Investment

Now, for the first time, dealers can finally understand the true value of third-party advertising by measuring dollars and cents - not just clicks and impressions.

Download the white paper to learn how.

Download White Paper Now

tags:  cox automotive , transparency , advertising , autotrader , kelley blue book , kbb

MAY 19
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Consumer Perceptions of Digital Retailing

We asked consumers about the digital experience as it pertains to the automotive shopping/buying experience and found that a majority would have more positive impressions of a dealer if they offered digital negotiation or financing options. Consumers also said they would be more likely to shop for a vehicle further from home if they knew a dealer offered a digital buying process. Download this brochure to learn more about how dealers can best take advantage of digital retailing opportunities.

If you want to learn how to start and make deals with a complete online to in-store deal-making workflow, please visit dealer.com. 

Download PDF Now

tags:  digital retailing , shopping behavior , online merchandising , negotiation , fi

MAY 16
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Cox Automotive Industry Update Report – May 2017

This monthly report leverages Cox Automotive’s multifaceted insight into the automotive marketplace to provide a one-page overview of economic indicators, supply, demand, credit and other vital topics and trends affecting the industry. 

Download Report Now

tags:  industry update , report , economy , economic indicators , supply , demand , credit

MAY 8
2017
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    Shopper Insights
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    Best Practices
  •  
    Research & Market Reports
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    Digital Marketing
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    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Every Picture Sells a Story

The Power of Pictures Study looks at how online images can motivate a car buyer to seek out more information and what images are most important to them when they’re researching and shopping online. Download the PDF to learn more.

 

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tags:  photos , new cars , used cars , marketing , online merchandising , independent , franchise

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FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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