Learning Library

JAN 11
2017
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

2017 Dealership Defection Study: Should I Stay or Should I Go?

We surveyed 400 consumers nationwide who visited a dealership within the previous 24 hours. Three out of four went to buy but only 1 actually did. Download the infographic to take a look at the findings.

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tags:  2017 dealership defection study , infographic , customer experience , dealership experience , independent , franchise

NOV 29
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

White Paper: Turn to Earn - Speeding the Wholesale-to-Retail Process Is Critical to Growing Market Share & Operational Profitability

Since 2009, the gap between list price and transaction price has steadily declined. To overcome this profit margin compression, dealers must increase overall operational profitability by: reducing overhead, freeing dealership resources to focus on profit centers, and selling more vehicles at a faster rate rather than maximizing gross per unit.

Download the white paper to learn how infusing speed and efficiency into the wholesale-to-retail process is a particularly effective and increasingly necessary way that progressive dealerships can meet these goals.  

Also check out vAuto’s Dealer Resources site to learn more about wholesale vehicle sourcing, inventory management and more.

Download White Paper PDF Now

tags:  wholesale , retail , auction , acquisition , inventory , floor planning , transportation , merchandising , reconditioning , inspection

NOV 16
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Why CPO Vehicles Are a Win-Win-Win for Automotive

Many dealers and OEMs are hesitant to dive into the certified pre-owned (CPO) market, but this segment has never been more important. For one thing, it’s growing fast. Currently, 3 million consumers are interested in a CPO vehicle, and that number could rise to 5.2 million by 2020. But what’s behind this increase? What makes CPO vehicles so compelling to consumers — and how can dealers and OEMs benefit from getting on board?

 

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tags:  cpo , infographic , used cars

OCT 27
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Taking Advantage of Affordable Luxury

OEM offerings, prices and incentives are blurring the line between luxury and non-luxury vehicles. Luxury brands are introducing lower-price models to drive higher volumes, while non-luxury brands are implementing higher trim levels to target luxury buyers. Download this information sheet to learn more about how coordinating marketing efforts with OEM offerings can help dealerships take advantage of this trend, especially since lease volume is largest among the Luxury sub-segments of the Car and SUV/CUV segments. 

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tags:  luxury , entry level , pricing , lease , leasing

OCT 26
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Kelley Blue Book Market Report - Third Quarter 2016

  • Rising MSRPs not translating into higher retention for 1- to 3-year-old vehicles
  • Compact and mid-size cars take a hit at auction on competition from compact utility segment
  • Mid-size pickup trucks continue to lead 2015 model-year vehicle retention by segment

Download Report Now

tags:  kelley blue book market report , kbb , used cars , new cars , auction

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FEATURED VIDEO TUTORIAL

Car buyer Dionne M. talks to us about how a dealership can quickly lose her as a customer by not focusing on her needs.

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