Learning Library

OCT 5
2015
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

The Funnel is a Shot Glass

Today’s car shopper now uses up to 24 points of research before making a purchase decision.

Read More >

tags:  digital retailing , shopping behavior , independent

SEP 1
2015
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

2015 Digital F&I Experience Study

The study reveals that dealers that offer a digital F&I experience benefit from higher repeat and referral business as well as improved customer satisfaction.

Download PDF Now

tags:  makemydeal , fi , online retail , research , finance , mmd , fi

AUG 3
2015
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing
Additional
Resources
Resource
2015 Online Retail F&I Study
Negotiating and applying for credit are two aspects of the car-buying experience that are particular sources of anxiety for consumers. Despite their general anxiety and reluctance around F&I, 84% beleive F&I products have real value and 72% of shoppers in

Online Retailing: Work Deals Not Leads

Selling cars is a relationship business. Customers buy cars from people, not computers. But online retailing shortens the in-store hassle, cuts down the amount of time it takes to complete the purchase, minimizes buyer confusion and sets expectations.

Read More >

tags:  online retailing , mike burgiss , independent , shopping behavior , makemydeal , mmd

APR 21
2015
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

2015 Online Retail F&I Study

Negotiating and applying for credit are two aspects of the car-buying experience that are particular sources of anxiety for consumers. Despite their general anxiety and reluctance around F&I, 84% beleive F&I products have real value and 72% of shoppers indicated that they are still interested in learning more about F&I products and services.

Learn more about how you can drive influence and preference for F&I products at your dealership.

Download Study Results Now

tags:  makemydeal , fi , online retail , research , finance , fi

MAR 11
2015
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

40 Percent or More of Website Traffic Comes from Mobile - Are You Ready?

The same digital steps that dealers count on to help speed car buyers through the initial purchase steps of a website should do the same on the mobile equivalent.

Read More >

tags:  digital retailing , mobile , independent

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

  • Chat
    Video
  • Chat
    Download
  • Chat
    Webinar

FEATURED DOWNLOAD

LATEST RESOURCES

Explore The Dealer Learning Center