Welcome to the
Dealer Learning Center
Selling cars is a relationship business. Customers buy cars from people, not computers. But online retailing shortens the in-store hassle, cuts down the amount of time it takes to complete the purchase, minimizes buyer confusion and sets expectations.
Negotiating and applying for credit are two aspects of the car-buying experience that are particular sources of anxiety for consumers. Despite their general anxiety and reluctance around F&I, 84% beleive F&I products have real value and 72% of shoppers indicated that they are still interested in learning more about F&I products and services.
Learn more about how you can drive influence and preference for F&I products at your dealership.
The same digital steps that dealers count on to help speed car buyers through the initial purchase steps of a website should do the same on the mobile equivalent.