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Dealer Learning Center
Dealers who implement a complete digital retailing strategy generate $479 more in gross profit per vehicle.
Selling cars is a relationship business. Customers buy cars from people, not computers. But online retailing shortens the in-store hassle, cuts down the amount of time it takes to complete the purchase, minimizes buyer confusion and sets expectations.
Negotiating and applying for credit are two aspects of the car-buying experience that are particular sources of anxiety for consumers. Despite their general anxiety and reluctance around F&I, 84% beleive F&I products have real value and 72% of shoppers indicated that they are still interested in learning more about F&I products and services.
Learn more about how you can drive influence and preference for F&I products at your dealership.