Welcome to the
Dealer Learning Center
A car shopper creates “digital” body language that a salesperson can use to assess his or her readiness to buy.
Customers want a nimble, flexible approach, and that introduces a critical shift that touches more than buying habits.
The top digital retailing approaches combine retailing functionality with a comprehensive digital experience that aligns completely with in-store operations.
Today’s dealerships should be leveraging the values of mobile to bridge the gap between online and in-store, and to create that ideal and profitable customer experience.
Dealers who implement a complete digital retailing strategy generate $479 more in gross profit per vehicle.