Learning Library

JAN 15
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing

Why Successful Dealerships Don’t Fumble the Online to In-Store Hand-off

Dealers who implement a complete digital retailing strategy generate $479 more in gross profit per vehicle.

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tags:  digital retailing , digital strategy , independent

OCT 5
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

The Funnel is a Shot Glass

Today’s car shopper now uses up to 24 points of research before making a purchase decision.

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tags:  digital retailing , shopping behavior , independent

SEP 1
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

2015 Digital F&I Experience Study

The study reveals that dealers that offer a digital F&I experience benefit from higher repeat and referral business as well as improved customer satisfaction.

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tags:  makemydeal , fi , online retail , research , finance , mmd , fi

AUG 3
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
Additional
Resources
Resource
2015 Online Retail F&I Study
Negotiating and applying for credit are two aspects of the car-buying experience that are particular sources of anxiety for consumers. Despite their general anxiety and reluctance around F&I, 84% beleive F&I products have real value and 72% of shoppers in

Online Retailing: Work Deals Not Leads

Selling cars is a relationship business. Customers buy cars from people, not computers. But online retailing shortens the in-store hassle, cuts down the amount of time it takes to complete the purchase, minimizes buyer confusion and sets expectations.

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tags:  online retailing , mike burgiss , independent , shopping behavior , makemydeal , mmd

APR 21
2015
  •  
    Shopper Insights
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    Best Practices
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    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

2015 Online Retail F&I Study

Negotiating and applying for credit are two aspects of the car-buying experience that are particular sources of anxiety for consumers. Despite their general anxiety and reluctance around F&I, 84% beleive F&I products have real value and 72% of shoppers indicated that they are still interested in learning more about F&I products and services.

Learn more about how you can drive influence and preference for F&I products at your dealership.

Download Study Results Now

tags:  makemydeal , fi , online retail , research , finance , fi

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FEATURED VIDEO TUTORIAL

Real car buyers tell us why they chose the dealership they purchased from.

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