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APR 21
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing

2015 Online Retail F&I Study

Negotiating and applying for credit are two aspects of the car-buying experience that are particular sources of anxiety for consumers. Despite their general anxiety and reluctance around F&I, 84% beleive F&I products have real value and 72% of shoppers indicated that they are still interested in learning more about F&I products and services.

Learn more about how you can drive influence and preference for F&I products at your dealership.

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tags:  makemydeal , fi , online retail , research , finance , fi

MAR 11
2015
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

40 Percent or More of Website Traffic Comes from Mobile - Are You Ready?

The same digital steps that dealers count on to help speed car buyers through the initial purchase steps of a website should do the same on the mobile equivalent.

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tags:  digital retailing , mobile , independent

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FEATURED VIDEO TUTORIAL

Real car buyers tell us about the things they liked and didn't like at the dealership.

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