Learning Library

JUN 3
2016
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    Shopper Insights
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    Digital Retailing

Case Study: Dealer Uses Trade-In Tool to Maximize Inventory Acquisition & Improve Customer Handling

Case studies are designed to illustrate how dealers use specific tools, technology and tactics to successfully transform their businesses. Download this case study to see how an Independent dealer has used Kelley Blue BookSM Instant Cash Offer to not only optimize vehicle selection and acquisition, but also help deliver the end-to-end experience that today’s consumers expect.

Visit Kelley Blue Book Dealer Solutions to learn more about how Instant Cash Offer can benefit your dealership.

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tags:  case study , kelley blue book , instant cash offer , trade in , inventory

MAY 26
2016
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    Shopper Insights
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    Research & Market Reports
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    Digital Retailing

Digital Retailing Insights: Maintain Control of Your Retail Online

A few common questions, and tips, about how to create a frustration-free online retailing experience for consumers.

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tags:  digital retailing , mike burgiss , independent

MAY 25
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing

Working Deals in a Digital World: A Guide to Digital Retailing

Today’s car shoppers are looking for a shopping process more closely aligned with the way they shop for other consumer goods. They want a digital, seamless, and transparent process that’s done on their own schedule and drastically reduces time spent at the dealership.

Digital Retailing tools allow dealers and shoppers to start and make deals online, then finish them in store, creating a seamless path to purchase. Credit, finance, and trade information completed online, coupled with one-on-one shopper/dealer communication through MakeMyDeal, greatly reduce the time a customer has to spend at the dealership. Put all together and these tools create a vast improvement in the shopping experience for customers, and selling process for dealers. Download this e-book to learn more.

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tags:  digital retailing , digital strategy , independent

MAY 11
2016
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    Shopper Insights
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    Research & Market Reports
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    Digital Retailing

Case Study: Dealership Increases Deals and Gross Profits with a Complete Digital Retailing Workflow

By meeting consumer demand for a transparent and convenient online vehicle shopping experience, digital retailing tools helped Lion Country Kia increase deals and gross profit, all while retaining complete control over pricing and merchandising. Download the case study to learn more.

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tags:  case study , digital retailing , dealertrack

MAY 4
2016
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    Shopper Insights
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing
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