Learning Library

MAY 26
2016
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    Shopper Insights
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    Digital Retailing

Digital Retailing Insights: Maintain Control of Your Retail Online

A few common questions, and tips, about how to create a frustration-free online retailing experience for consumers.

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tags:  digital retailing , mike burgiss , independent

MAY 25
2016
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    Shopper Insights
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing

Working Deals in a Digital World: A Guide to Digital Retailing

Today’s car shoppers are looking for a shopping process more closely aligned with the way they shop for other consumer goods. They want a digital, seamless, and transparent process that’s done on their own schedule and drastically reduces time spent at the dealership.

Digital Retailing tools allow dealers and shoppers to start and make deals online, then finish them in store, creating a seamless path to purchase. Credit, finance, and trade information completed online, coupled with one-on-one shopper/dealer communication through MakeMyDeal, greatly reduce the time a customer has to spend at the dealership. Put all together and these tools create a vast improvement in the shopping experience for customers, and selling process for dealers. Download this e-book to learn more.

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tags:  digital retailing , digital strategy , independent

MAY 11
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Retailing

Case Study: Dealership Increases Deals and Gross Profits with a Complete Digital Retailing Workflow

By meeting consumer demand for a transparent and convenient online vehicle shopping experience, digital retailing tools helped Lion Country Kia increase deals and gross profit, all while retaining complete control over pricing and merchandising. Download the case study to learn more.

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tags:  case study , digital retailing , dealertrack

MAY 4
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
MAY 4
2016
  •  
    Shopper Insights
  •  
    Best Practices
  •  
    Research & Market Reports
  •  
    Digital Marketing
  •  
    Search & Social
  •  
    White Papers & Case Studies
  •  
    Video
  •  
    Digital Retailing

Control and Connect the Digital Experience

Today’s savvy dealers are learning to embrace the change in order to keep control of the experience.

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tags:  digital retailing , mike burgiss , independent

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FEATURED VIDEO TUTORIAL

Real car buyers tell us how they feel about dealers who they consider more transparent throughout the purchase process.

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