Learning Library

FEB 13
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Digital Retailing

The Top 3 Ways Mobile Technology is Completely and Forever Changing the Way You Sell Cars

Today’s dealerships should be leveraging the values of mobile to bridge the gap between online and in-store, and to create that ideal and profitable customer experience.

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tags:  digital retailing , mobile , technology , independent

JAN 15
2016
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

Why Successful Dealerships Don’t Fumble the Online to In-Store Hand-off

Dealers who implement a complete digital retailing strategy generate $479 more in gross profit per vehicle.

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tags:  digital retailing , digital strategy , independent

OCT 5
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

The Funnel is a Shot Glass

Today’s car shopper now uses up to 24 points of research before making a purchase decision.

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tags:  digital retailing , shopping behavior , independent

SEP 1
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing

2015 Digital F&I Experience Study

The study reveals that dealers that offer a digital F&I experience benefit from higher repeat and referral business as well as improved customer satisfaction.

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tags:  makemydeal , fi , online retail , research , finance , mmd , fi

AUG 3
2015
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    Shopper Insights
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    Best Practices
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    Research & Market Reports
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    Digital Marketing
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    Search & Social
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    White Papers & Case Studies
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    Video
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    Digital Retailing
Additional
Resources
Resource
2015 Online Retail F&I Study
Negotiating and applying for credit are two aspects of the car-buying experience that are particular sources of anxiety for consumers. Despite their general anxiety and reluctance around F&I, 84% beleive F&I products have real value and 72% of shoppers in

Online Retailing: Work Deals Not Leads

Selling cars is a relationship business. Customers buy cars from people, not computers. But online retailing shortens the in-store hassle, cuts down the amount of time it takes to complete the purchase, minimizes buyer confusion and sets expectations.

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tags:  online retailing , mike burgiss , independent , shopping behavior , makemydeal , mmd

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